用友软件公司竞争策略研究

华中科技大学硕士学位论文用友软件公司竞争策略研究姓名：陈桓毅申请学位级别：硕士专业：工商管理指导教师：王诗才20061025I,,,,,,,?,.SWOTIIAbstractTheglobalizationandinformationarethetwomajortrendsinthepresentworld.TheglobalcompetitionisnotonlytherealitytheChineseenterpriseshavetoface,butalsothenecessaryexperienceswehavetogothroughtoachievefasterdevelopment.Totakepartintheglobalcompetition,Chineseenterprisesmustbuilduptheirinternationalcompetitiveabilities,andinformatizationisastrategicwaytoachieveglobalcompetitivecapability.InChina,thenativemanagementsoftwareenterpriseshavedevelopedinadramaticspeedinrecentyearsduetotheincreasinglygrowingdemandsandgreatsupportfromthegovernment.However,moreandmoreforeigncompetitorsenteredtheChinesemarketandimplementedtheirstrategiesoflocalization.ItwillleadtoafiercecompetitioninthemanagementsoftwaremarketofChina.Therewillbeboththechallengeandopportunityfornativemanagementsoftwareenterprises.Decidingwhatstrategiestotakewillmakethenativemanagementsoftwareenterprisesgrasptheopportunitytodevelopmentthecompetitionability.ThisisanimportantproblemreceivingconsideringintheworldsofUfidaandallthenativemanagementsoftwareenterprises.Firstly,Thethesissummarizedthedeveloptrendofforeignmanagementsoftwareindustryandthedevelopphaseofdomesticmanagementsoftware,Basedonextensiveinvestigationtothemarketandthenativemanagementsoftwareenterprises,thisthesisanalyzedthemarketofChina’smanagementsoftwareindustry.Secondly,thepaperintroducedtheexteriorenvironmentofmanagementsoftwareindustry,andthedomesticenterprisesfacinggreatopportunitiesofdevelopment.Porter’sModelwasappliedtoanalyzemarketconditions,theSWOTwasusedtoanalyzemarketconditionsinternalresources,andthesuperiorities,weaknesses,opportunitiesandthreatensofUfidawerealsofoundout,pointingouttheweaknessinhumanresources,technology,marketingandservicecomparedwiththeinternationalsoftwareenterprises.Learningformtheexperienceoftheforeignsoftwareenterprises,thewriterdiscussedthestrategyinhumanresources,productdesign,marketing,serviceandindustrychaintoadvancethecompetitionability.Keywords:ManagementSoftwareIndustryIndustryAnalysisCompetitionStrategy_____111.1;21.21SAPOracle(2)3:1.3142PESTSWOT521962(K.R.Andrews)[1]SWOT2-166-Forces:(political)Ceconomic)(social)(technological)PESTPESTSWOT2.12-2PEST2.1.172.1.2(GDP)()/82.1.3;:2.1.42.2(MichaelE.Porter)(5-Forcesmodel)9[2]2-22-35forcesmodel;10;;;;2.2.12.2.2:VCD11/2.2.32.2.42.2.52.2.6(DavidB.Yoffie)()12()[3]2-42.3SWOTSWOTS(Strength)W(Weakness)O(Opportunity)T(Threat)SWOTSWOTSWOT13SWOTSWOTSWOTSWOTSWOT[4]2-1SWOTThreatOpportunityWeaknessWTWOStrengthSTSOSO()WO()ST()WT()2.41990(C.K.Prahalad)(G.Hamel)14::(1);(2);(3)[5]()153(ERP)(SCM)3.13.1.12070301972SAP1201880056000100050080%SAPOracle10%:(EnterpriseResourcesPlanning)(SupplyChainManagement)(Electronic16Commerce)(CustomerRelationshipManagement)(ManufacturingExecutionSystem)(CollaborativeProductCommerce)(HumanResourceManagement)3.1.21.NETJAVAWeb2003SAPSAPNetWeaverHTTP,XMLWeb.NETJava2(J2EE)2004OracleOracleE-BusinessSuitelli.10B/SJAVA220007InvensysBaan3SSAInvensysBaan12SSAEXE20036Peoplesoft17J.D.EdwardsPeoplesoftJ.D.EdwardsOracle51PeoplesoftOracle1820051Peoplesoft[6]173420026OracleOracleLarryEllisonWTOSAPOracleSAP20801994SAP1995SAP1989Oracle19917Oracle18(IDC)2000SAP363029.7%21.0%;OracleERP10608.6%43.2%200412.2%,SAP3.23.2.12012080IBMCOPICS(CAPMS)219208090DOS(C)(Dbase,FoxBASEFoxPro):19893209042090MRPMRPIIMRP,MRPII90199862620()[7]521CRM,HRM,ERP,SCM[8]2004U8-ERP8.60B/SJAVANC3.0K/310.03.2.220SAPOracleERP,SCM,HRM,EC,CRM50%ERPCRM2004144.785.958.8[9]213-12003-2004(1)IT9740200470%3-120042004()35.946.739.419.92.8144.7CCID200502223-22004(2)200424-2648.131.8%30.0%200435%3-320042337200410CCID2005023-420044ERPCRM20043ERPCRMERP3-22004SCM15.911.0%CRM6.94.8%EAM6.44.4%ERP71.649.5%FM26.518.3%HRM8.05.5%Others9.46.5%144.7245ERP,HRM,SCM,CRM2004144.72003113.327.7%[10]SAP,Oracle.3-3200412.28.2SAP6.5CCWResearch2005/032544.1[11]PoliticalEconomicSocialTechnologicalPEST4.1.1200237(2002123)18720027200211(20022005)(200247)18[12]264.1.2::[13]4.1.327WTO4.1.4CLIENT/SERVERINTERNETCLIENT/SERVERCLIENT/SERVER;(PVM)(MPI)(CLUSTERCOMPUTING)INTERNET[14]INTERNETJAVAINTERNETC/S(/)B/S(/)(1)C/S28C/SC/SC/SMISC/SC/SC/S(2)B/SB/SB/SPC//WEBJ2EEMicrosoft.NET3SunJ2EEMicrosoft.NET:;;4.2(MichaelE.Porter)29:(ExtendedRivalry)[15]ITIBM20011500ERP2001720034260[16]4.2.1199820023IT30[17](MicrosoftBusinessSolution.MBS).NETOFFICEWINDOWSMBS(TCO)MBSMBS4.2.2SL7NOracleOracleOracleOracle2250045024.2.3ERP,CRM[18]314.2.4Oracle.SAP,SiebelSiebelCRMSAPERP(SAP)IBMOracle2002(TCS)()InfosysWipoSaryam[19]SAP,Oracle[20]3003255.11988200156005882002/ERPCCID2005ERP23.7%ERP20.4%28.6%EAM21.4%EAM14.7%10ERP-U8ERP-NC3-15-12005ERP-NC134,378,67720.1ERP-U8391,654,85358.760,467,9699.180,903,40312.12005G2005333-25-2200520052005334,338,40034.22%34.28%274,631,17131.37%312,213,86931.95%40.00%293,531,22033.53%232,818,82223.83%39.20%215,611,11824.63%97,781,45310.01%40.31%91,602,68510.46%977,152,544100.00%37.83%875,376,194100.00%2005G2005ERP10%3-35-32005ERP606,936,93362.11%15,962,23697.37%269,089,75127.54%43,035,82684.01%2005G2005