竞争情报与企业竞争战略管理

湘潭大学硕士学位论文竞争情报与企业竞争战略管理姓名：刘欢申请学位级别：硕士专业：图书馆学指导教师：刘昆雄20060501IIIABSTRACTWearelivingacompetitiveandstrategicera.Inthisera,competitiveintelligenceisastrategicresourcetoenterpriseforwinormaintaincompetitiveadvantage.Inordertogetthegoodchance,manyforesightenterprisesallovertheworldhavesetupcompetitivesectorstodothecompetitiveintelligencework.Andatthesametime,enterprisefoundthetraditionalmanagementmodedidnotfollowwiththeenterprise’scompetitivedemand,inordertomeettheenterprise’scompetitivedemand,enterprisebeginintroducestrategicmanagement,strategicmanagementcanhelpthemanagerstoconsidertheenterprise’sstateandplantheenterprise’sfuturefromthewholeandlong-termangle.Strategicmanagementespeciallythecompetitivestrategicmanagementhasbecomeaneffectivetoolforenterprisetowinormaintaincompetitiveadvantage.Competitiveintelligenceandcompetitivestrategicmanagementisrelatedtointelligencescienceandenterprise’smanagement,whetherabroadscholarordomesticscholar,mostoftheyareonlyresearchcompetitiveintelligenceorcompetitivestrategicmanagement,afewofscholarsareresearchthecompetitiveintelligenceandcompetitivestrategicdecision-makingrelations.Thisdissertationhasresearchthecompetitiveintelligenceandcompetitivestrategicmanagement.Analysisthecompetitiveintelligenceeffectoncompetitivestrategicestablishmentimplementandevaluation.Discoveredthecompetitiveintelligenceandcompetitivestrategicmanagement’srelations.Thisdissertationcanacertainextentfullthetheoryresearch’sblankthisdissertationalsodefinedthecompetitiveintelligencenotion,considercompetitiveintelligenceisnotonlyanactionthataccordwithlawandmoral,butalsointelligenceproduct.Thisdissertationalsoputforwardaeightforcemodelthataffectenterprise’scompetitivecapacity.Introducedsomestrategicanalysistools.ThisdissertationwillinfavorofsupportenterpriseCompetitiveStrategicmanagementintheory;infavorofenterprise’smanagersenforceintelligenceconsciousnessandstrategicmanagementconsciousness;infavorofextendenterprise’smanagementfield.KeyWords:competitiveintelligence;enterprisemanagement;strategicmanagement;competitivestrategicmanagement11.11.22080(1985)(1995).(1987)B.T.(1989).(1994).(1997)SCIP21962:,208090“”1997DAVIDJ.TEECE,GARYPISANODYNAMICCAPABILITIESANDSTRATEGICMANAGEMENT2005W.ChanKimRenéeMauborgneBlueOceanStrategy20901996200020012004200520051(/)1.31.431.542.12.1.120002050[1]1986(SocietyofCompetitiveIntelligenceProfessionals,SCIP)208019861999650019971999l9921995[2]20500902.1.1.15(1)(2)(3)(4)SCIP(1)(2)(3)(1)(2)(3)(1)(2)62.1.1.2(1)(2)(3),(4)(5)(6)(7)(8)(9)7(10)(11)(12)2.1.221,,50090%2.1.2.1(CompetitiveIntelligenceSystem,CIS)1998CIBenGiladTamarGiladTheBusinessIntelligenceSystem;ANewToolforCompetitiveAdvantageCIS,,:1E.2:82.1.2.21.CIOCIOCISCIO()123CIO:1CIO,2342.129342.1.2.31234562.1.3102.1.3.12080(1)1993SIS(siliconintegratedsystem)745010[3]2080,,,(2)9[4]1131986(TheSocietyofCompetitiveIntelligenceProfessionals(SCIP))80081001990SCIPSCIP1995200550CImagazineCompetitiveIntelligenceReview2003“JournalofCompetitiveIntelligenceandManagement”,SCIP()SCIP42080(1985)(1988)(1995)(1987)B.T.(1989)(1989).(1994);.(1997)[5]SCIP51250090%IBMSCIP1958SONY19921990SCIPEUROPESCIP2.1.3.220801320(1)208019931994SCIP1998413199810John·E·presott200312JonathanCalof200511(2)1994119955SocietyofCompetitiveIntelligenceofChinaSCIC.[6],1995900200212()CI(3)1993101994199719981420002003200420053SCIC(4)1995319952000(5)19962000200120042004200520051(/)()()()[7]15202.2212.2.1[8],(1)(2)21(1)16(2)(3)(4)(5)(6)(7)2.2.2(1)[9](2)[10](3)[11]12345671782.2.3(1)(2040)20(2)(2050)2050(3)(206070)1962:,,,,,,,:SWOT196518(4)(2080)2080,,(),,(),()(5)(2090)(Wernerfelt,1984),,1991(Barney)(Barney1991)1990,(Co11ins)(Porras)(visionarycompany)(6)(2090),19,,,James.moore1996,--,:1996,BurgelmanGrove,,,,,,,,,,,,,:1998BrownEisenhardt,,,,:;;,,,20052INSEADW.ChanKimRenéeMauborgneBlueOceanStrategy203.11(S)(W)(O)(T)QSPMquantitativestrategicplanningmatrix(TheBCGGrowthShareBusinessPortfolioMatrix)21233.2122(2)(3),(4)(5)(6),(7)23244.14.1.14.1.1.1(P)(E)(S)(T)1PPolitics2EEconomic3SSociety254TTechnology4.1.1.24.1(1)(2)(3)(4)(5)(6)(7)264.1.1.3/12/34.127454.1.2(1)(2)4.24.2.14.2.1.1(1)EFEMExternalFactorEvaluationMatrix28(01)1512345334.1EFEM4.1(1-5)0.25410.1540.60.1030.31.90.1520.30.1010.10.1520.30.1010.10.81.002.72.7EFE2IAIndustryanalysis21012/0293CPM,competitiveprofilematrix/5100112101200(4)(IFEMInternalFactorEvaluationMatrix)011512345334.2IFEM304.2(1-5)0.240.80.140.40.240.80.240.82.80.120.20.120.20.120.20.61.03.43.434.2.2.21SWOTOTSWSWOT(H.Weihrich)2080SWOTStrengthsWeaknessesOpportunitiesThreats4EFEMIFEMSWOTSWOTSWOT4.3314.3SWOT(S)12W12O12SOWOT12STWTOTSW4.2SOWOWTOTIIIWTIVSTSISOIIWOW4.2SWOT32STOTSWSWOTSWOTSWOT2SPACE,StrategicPosition&ActionEvaluation4.2.2QSPMquantitativestrategicplanningmatrix(TheBCGGrowthShareBusinessPortfolioMatrix)(1)QSPMquantitativestrategicplanningmatrixEFEIFESWOTASAttractivenessScores5151234335TAS4.4QSPM4.4QSPM2(TheBCGGrowthShareBusinessPortfolioMatrix)IIIIIIIVASTASASTASASTASASTAS1230.250.150.1041.040.610.141.040.620.230.7520.34