电子商务英语 E-Commerce English PPT 课件 Unit 2

July3,20201Unit2ElectronicCommerceJuly3,20202Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercisesJuly3,20203Warm-upDiscussthefollowingquestionswithyourclassmates:WhatarethedifferencesbetweenECmodelsandtraditionalbusinessmodels?Whichonedoyouprefer,traditionalmodelsorECmodels?Why?July3,20204BackgroundInformation电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机和便利。July3,20205《电子商务世界》是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、安全、硬件、人才、消费、生活等。生动的故事、详实深入的报道，让人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。BackgroundInformationJuly3,20206TextAnalysisABriefIntroductiontoElectronicCommerceElectronicCommerceandElectronicBusiness[1]Manypeoplethinktheterm“electroniccommerce”(EC)meansshoppingontheInternet.However,electroniccommercealsoincludesmanyotheractivities,suchasbusinessestradingwithotherbusinessesandinternalprocessesthatcompaniesusetosupporttheirbuying,selling,hiring,planningandotheractivities.(译文)July3,20207TextAnalysisSomepeopleusetheterm“electronicbusiness”(EB)whentheyaretalkingaboutelectroniccommerceinthebroadersense.Mostpeopleusetheterms“electroniccommerce”and“electronicbusiness”interchangeably.Inthisbook,theterm“electroniccommerce”(EC)isusedinitsbroadestsenseandincludesallbusinessactivitiesconductedbyelectronicdatatransmissiontechnologies.(译文)July3,20208TextAnalysisClassificationofECAcommonclassificationofECisbythetypesofentitiesparticipatinginthebusinessprocesses.(译文)ThefollowingtypesofEC[2]arecommonlydistinguished.July3,20209TextAnalysisBusiness-to-business(B2B).AlloftheparticipantsinB2BECareeitherbusinessesorotherorganizations.(译文)MostofECtodayisofthistype.ItwillbecomethemaintrendofECjudgingfromitsdevelopment.July3,202010TextAnalysisBusiness-to-consumer(B2C).B2CECmeansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.(译文)B2CECisalsocallede-tailing.ThisiswhatmostpeoplethinkECisabout.July3,202011TextAnalysisConsumer-to-consumer(C2C).InC2CEC,consumerstransactdirectlywitheachother.ThemostcommonexampleofC2Cisonlineauction.(译文)July3,202012TextAnalysisABriefHistoryofEC[3]Fromahumblebeginninginthemid-1990s,ECgrewrapidlyuntil2000,whenamajordownturnoccurred.(译文)Manypeoplesawnewsandreportsaboutthe“dot-comboom”followedbythe“dot-combomb”.Duringthe2000to2003period,manyindustryobserverswerewritingobituariesforEC.July3,202013TextAnalysisJustastheunreasonableexpectationsforimmediatesuccessfueledthehighexpectationsduringtheboomyears,overlygloomynewsandreportscoloredperceptionsduringthisperiod.(译文)In2003,thegeneraleconomywasstillinthedoldrums,butECbegantoshowsignsofnewlife.Companiesthathadsurvivedthedownturnwerenotonlyseeinggrowthinsalesagain,butmanyofthemwereshowingprofits.Althoughtherapidexpansionandhighlevelsofinvestmentoftheboomyearsarenotlikelytoberepeated,thesecondwaveofEC[4]iswellunderway.(译文)July3,202014TextAnalysisLargeenterprisesdominatedthefirstwaveofEC.ThesecondwaveofECincludesalargeproportionofsmallerenterprises.EnablingtheseenterprisestouseECisasubstantialbusiness.(译文)Alibaba.com[5]primarilyservessmallandmedium-sizedenterprises(SMEs)andhasmadegreatsuccess.NowAlibaba.comisoneofthemostpopularB2BWebsitesintheworld.July3,202015TheKeytoExercises:Readingcomprehension1(1)F(2)T(3)F(4)F(5)TJuly3,202016TheKeytoExercises:Readingcomprehension2(1)Inthisbook,theterm“electroniccommerce”(EC)isusedinitsbroadestsenseandincludesallbusinessactivitiesconductedbyelectronicdatatransmissiontechnologies.(2)Business-to-Business(B2B);Business-to-Consumer(B2C);Consumer-to-Consumer(C2C).(3)LargeenterprisesdominatedthefirstwaveofEC.ThesecondwaveofECincludesalargeproportionofsmallerenterprises.July3,202017TheKeytoExercises:VocabularyA4B7C1D6E2F3G5July3,202018TheKeytoExercises:Translation1(1)但电子商务还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销售、招聘、计划以及其他活动的内部业务流程。(2)B2B电子商务的所有参与者都是企业或组织。(3)B2C电子商务是指产品或服务由企业销售给个人。(4)正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。(5)尽管互联网繁荣时代的高速发展和大规模投资的情况不大可能会再现，电子商务的第二次浪潮还是扑面而来。July3,202019TheKeytoExercises:Translation2(1)shopontheInternet(2)allbusinessactivitiesconductedbyelectronicdatatransmissiontechnologies(3)bythetypesofentitiesparticipatinginthebusinessprocesses(4)newsandreportsaboutthe“dot-comboom”(5)thesecondwaveofECJuly3,202020TheKeytoExercises:ReadingMaterial1.D2.B3.C4.A5.DJuly3,202021WordStudyretailn.零售aretaildealer(price,store)零售商(价格,店)asmallretailbusiness小额零售生意July3,202022WordStudyauctionn.拍卖apublicauction公开拍卖buyathingatanauction在拍卖中买某物July3,202023WordStudyoverlyadv.过度地I’mnotoverlytired.我不太疲倦。overlyprotective过度防护的July3,202024WordStudygloomyadj.阴暗的，悲观的Itisagloomyday.今天是阴天。gloomynews令人悲伤的消息gloomypredictions悲观的预测July3,202025WordStudycolorvt.影响，歪曲Theinterpretationoffactsisoftencoloredbyprejudices.对事实的解释往往由于偏见而被歪曲。Youmustbeawarethatpersonalfeelingsmaycolorjudgment.你该知道个人感情会影响你判断的正确性。Thewarcoloredthelivesofallofus.战争影响了我们所有人的生活。July3,202026WordStudyperceptionn.理解，感知amanofkeenperception感觉敏锐的人July3,202027WordStudyexpansionn.扩张，膨胀Heatcausestheexpansionofgas.热使气体膨胀。thenewnation'swestwardexpansion新国家的西部扩张J