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GRGSCHOOLOFMANAGEMENTSTUDIESPeelamedu,Coimbatore641004CURRICULUMANDSYLLABUSMBAPROGRAMME2010-2012January2010GRGSMS/MBA2010-12CurriculumandSyllabus1CONTENTS………………….Curriculum2010-2012-AnOverview…3ListofCoursesforMBAProgramme(2010-2012)…5ListofElectiveCourses…7SyllabusandCourseOutline–TrimesterI…9SyllabusandCourseOutline–TrimesterII…17SyllabusandCourseOutline–TrimesterIII…25SyllabusandCourseOutline–TrimesterIV…33SyllabusandCourseOutline–TrimesterV…57GRGSMS/MBA2010-12CurriculumandSyllabus2GRGSCHOOLOFMANAGEMENTSTUDIESMASTEROFBUSINESSADMINISTRATION(MBA)CURRICULUM2010-2012ANOVERVIEWTheProgramme:1.Thefull-time,two-yearMBAprogrammeofferedbyGRGSMScomprisessixtrimesters,eachtrimesterbeingofapproximately60workingdays.2.Theprogrammeisof97Creditsequivalentofcourses.Onecreditisequivalentto10classroomsessionsof75minuteseach.Studentsareexpectedtospendanequaltimeoutsidetheclassroomforpreparation,assignments,libraryreadingetc.3.TheprogrammeincludesFoundation,Functional,Integrative,andElectiveCourses,SummerInternship,FinalYearProjectWork,SectoralStudy/TermPaper/Self-Study,PersonalityDevelopmentProgramme,CareerCounsellingProgramme,andOutboundProgramme.Specialisation:Studentsmay‘specialise’inFinancialManagement,MarketingManagement,orHumanResourcesManagementbycompletingaminimumof15Credits(5Courses)andamaximumof18Credits(6Courses)ofElectiveCoursesinthechosenarea/discipline.Attendance:1.Studentsareexpectedtoattendaminimumof75%ofallscheduledclassroomsessionsduringeachtrimester.2.TheDirectormaycondonetheshortageinattendanceinexceptionalcircumstances,uptoamaximumof10%.3.StudentsfallingshortoftherequiredattendancewillnotbepermittedtoappearfortheEndTrimesterExaminationofthetrimester.4.Studentswhodonotcompleteatrimesteronaccountofsuchshortageofattendancemayseektorepeatthetrimesterinthesubsequentacademicyear.CompletionoftheMBAProgramme:StudentsarerequiredtocompletetheirMBAprogrammeinallrespectswithinamaximumoffiveyearsfromthedateoftheirfirstjoiningtheprogramme,oraspertherulesandregulationsoftheBharathiarUniversityinregard.AssessmentandEvaluation:1.Evaluationofstudents’performancewillbebasedonbothContinuousInternalAssessment(CIA)andEndTrimesterExamination(ETE).2.TheCIAshallcomprisemultiplecomponentsofassessmentsuchasquizzes,homeassignments,caseanalyses,classroomparticipation,studentpresentations,projectwork,tests,examinationetc.ThefacultyconcernedmaydecideappropriatemixtureofcomponentsfortheirCourses,providedthatthereshallbeGRGSMS/MBA2010-12CurriculumandSyllabus3nolessthanthreecomponentsofassessment,excludingthemidtrimesterexamination,foreachCourse.3.TheETEwillbeconductedattheendofeachtrimester.Theduration,formatetc.shallbedecidedasappropriatetoeachCourse.4.CIAshallcarryaweightageof50%andtheETE50%.The‘midtrimesterexamination’componentofCIAshallcarry20%weightage.Theremainingweightage(30%)oftheCIAshallcompriseothercomponents.5.TherewillnotbeanyminimummarksstipulatedforpassingCIA.However,intheETE,studentsshallberequiredtosecureaminimumof50%forpassing.InordertosuccessfullycompleteaCourse,studentswillneedtosecureaminimumtotalof50%(50outof100marks)inCIAandETEputtogether.6.TherecordsofCIAandETEforeachstudentandeachCourseshallbemaintainedinsafecustodyforaperiodofsixmonths.7.StudentswhoarenotsatisfiedwiththeCIAscoreforanyCoursemayappealtotheDirectorforareview.Director’sdecisioninthemattershallbefinalandbinding.SchemeofExamination:TheEndTrimesterExaminationsshallbeof3-hourduration,andforamaximumof100marks,tobepro-ratedto50%.TheEndTrimesterexaminationquestionpapersshallcomprisethreesections.Section1shallcomprise10questions(alltobeanswered–eachquestioncarrying2marks)ofobjectivetypethatmayincludefill-in-the-blank,true-or-false,ormultiple-choicequestions;Section2shallcomprise10questions(outofwhich7needtobeanswered–eachquestioncarrying5marks)thataskforbriefdescriptiveanswersofabout100words(1page);Section3shallcomprise5questions(outofwhich3needtobeanswered–eachquestioncarrying15marks)thataskfordetailedanalytical,descriptiveanswersofabout300words(3pages).Grading:Thegradingofstudents,basedontheassessmentandevaluationoftheirperformance,willbeasbelow.GradingMarkssecuredFirstClasswithDistinction…75%andaboveFirstClass…60%andabovebutbelow75%SecondClass…50%andabovebutbelow60%GRGSMS/MBA2010-12CurriculumandSyllabus4GRGSCHOOLOFMANAGEMENTSTUDIESMASTEROFBUSINESSADMINISTRATION(MBA)LISTOFCOURSESFORMBAPROGRAMME(2010-2012)CodeTitleCr.TRIMESTERIMB10OTPOrganizationTheoryandPractice3MB10MECManagerialEconomics3MB10SORStatisticsandOperationsResearch3MB10ACCAccounting3MB10ISTInformationSystemandTechnologyforManagement3MB10EXCExecutiveCommunication2Sub-Total17TRIMESTERIIMB10OBHOrganizationalBehaviour3MB10FMTFinancialManagement3MB10MMTMarketingManagement4MB10HRMHumanResourcesManagement3MB10OPMOperationsManagement2MB10CAICreativityandInnovation2Sub-Total17TRIMESTERIIIMB10ENMEnvironmentalManagement2MB10RMBResearchMethodsforBusiness3MB10CGVCorporateGovernance2MB10BETBusinessEnvironment2MB10SMTStrategicManagement3MB10EESEssentialsofEntrepreneurship3Sub-Total15TRIMESTERIVMB10NVCNewVen