2018届高考人教版英语一轮复习课件选修九-unit-5解析

选修九Unit5Insideadvertising1.课前自测2.课堂学案词汇接龙1.________(adj.不诚实的)→________(adj.诚实的)→________(n.诚实)2.________(adj.不道德的；邪恶的)→________(adj.道德的)→________(n.道德；美德；品行)3.________(n.消费者；顾客)→________(vt.消耗；吃喝；毁灭)→________(n.消耗；消费)4.________(v.任命；约定；指定)→________(n.约会；任命；职位)→________(adj.约定的；指定的)5.________(vt.登广告；宣传；告知)→________(n.广告；宣传)→________(n.登广告者；广告客户)6._______(v.促进；提升；促销)→________(n.提升；晋升；促进；促销)→________(n.促进者；发起人；催化剂)课前自测Key:1.dishonest；honest;honesty2.immoral;moral;morality3.consumer;consume;consumption4.appoint;appointment;appointed5.advertise;advertisement;advertiser6.promote;promotion;promoter词汇接龙7.________(n.邀请；邀请函；招待；招致)→________(vt.邀请；请求；招致；招待)→________(adj.吸引人的；诱人的)8.________(vt.使发生联系；使联合；结交adj.副的；联合的n.伙伴；同事)→________(n.协会；联系；关联)→________(adj.联合的；相关的)9.________(adj.有价值的；可敬的)→________(adj.值得……的；有……价值的n.价值；财富)→________(adj.不值钱的)→________(adj.值得做的；值得花时间的)10.________(vt.告诉；通知vi.检举；告密)→________(n.信息；情报；资料；通知)→________(adj.见闻广博的；提供有用信息的)→________(adj.见多识广的；消息灵通的；有学问的)Key:7.invitation;invite;inviting8.associate;association;associated9.worthy;worth;worthless;worthwhile10.inform;information;informative;informed词块互译1.把我们变成移动广告________walkingadvertisements2.避免被左右avoid________3.________________identifyyourtarget4.付费给展示广告的媒体paythemediafor________theirads5.使产品融入适应他们的生活makeproducts________theirlives6.唤起我们的良知________ourconscience7.依靠视觉效果________visualeffects8.________________generateemotionalresponses9.________________havenousefor10.________________preventadvertisers(from)promotingimmoralbehaviorKey:1.turnusinto2.beingcontrolled3.识别你的目标4.displaying5.fitinto6.appealto7.relyon8.产生情感反应9.不需要；厌恶10.防止广告商宣传不道德行为句型补全1.____________thetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.明确了广告的目标群体后，研究人员就会尽量搜寻这个群体的有关信息，例如他们的好恶，以及如何使产品适合他们的生活。(非谓语动词作状语)2.Televisionadvertsareexpensive____________.电视广告的制作与播放是非常昂贵的。(be＋adj.＋todo句型)3.However,itwouldbenouse____________onradiosiftheadreliesonvisualeffects.但是如果一则广告要依靠视觉效果，那么它在收音机里的播出就毫无意义了。(it’snousedoingsth.句型)4.Ontheotherhand,____________advertisementscanhelptochangeouropinionsovertime.另一方面，经常处于广告的包围中，我们的想法有可能随着时间的流逝而发生变化。(动词-ing形式作主语)5.Aswearefloodedwithadvertisementsinourmodernworld,manyschoolbelieve____________toeducatestudentsaboutadvertising.由于现代社会广告泛滥，许多学校认为他们有责任对学生进行有关广告的教育。(it作形式主语)Key:1.Havingidentified2.tomakeandtoshow3.advertisingproducts4.beingconstantlyexposedto5.itistheirduty课文回顾Key:1.attached2.filling3.beingcotrolled4.to5.Unfortunately6.dishonest7.though/if8.consumer9.for10.it阅读下面材料，在空白处填入适当的内容(1个单词)或括号内单词的正确形式。Everyday,wecomeacrossvariousads.Evensomeofthecasualgarmentswewearhavebrandnames__1__(attach)tothem.Withsomanymessagesfromadvertisers__2__(fill)ourlives,it’simportanttoknowhowtoavoid__3__(control)bythem.Inordertopersuadepeopletodosomething,adsoftenappeal__4__ourhopesanddreamsorouremotions.__5__(fortunate),notalladvertisersarehonest.Unlesswehavewaystoprotectourselves,these__6__(honest)advertiserswillusemethodsthatmaymisleadus.Even__7__therearelawsandadvertisers’codesofconduct,somebadadsdogetmade.Thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads.A__8__(consume)cancomplaintotheorganization,givingreasonsfortheircomplaint.Youmayhaveheardthesaying:“BuyerBeware.”Thismeansthattheconsumerisresponsible__9__checkingtheproductbeforebuying.When__10__comestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselves.课堂学案1.featuren.特征；特色；容貌；特写；故事片vt.以……为特色；由……主演；特写1.(2017上海卷)Thefirststepappearstobeananalysisofthephysicalfeaturesofaperson’sface,whichissimilartohowwescanthebarcodesofourgroceries.第一步似乎是对一个人的面部容貌进行特征分析，这就类似于我们扫描杂货上的条形码。2.Themagazinewillberunningaspecialfeatureonenvironmentnextweek.该杂志下周将发表一篇关于环境的专题文章。3.Familyaffectionseemstofeatureheavilyinallofhisbooks.亲情似乎是他所有作品中的主要特色。【词块助记】commonfeature共同特征physicalfeatures体格特征；物理性质featurefilm故事片；正片featurein…在……中起重要作用；在……中占重要地位1.(2017江苏卷改编)Oneofthe________(feature)ofJurassicoceanswasanabundanceoflargesharksandcrocodiles,bothof________werefondofichthyosaur(鱼龙)lunches.2.(2017山东卷改编)TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbya________(vary)ofstars.Key：1.features;which2.variety2.budgetn.预算；经费vt.&vi.编制预算；节省开支1.Ifyoucancutoutallofthatadvertisingbudget,thenyoucanselltheproductformuchcheaper.如果你把广告预算都去掉，产品就可以卖得便宜地多。2.(2017浙江卷)Ifyouputthingsoffatthelastminute,youmightfindthatyouhaven’tbudgetedenoughminutestofinishthenecessarytasks.如果你把事情拖到最后一刻，你会发现你根本没办法安排足够的时间去完成必要的任务。balancethebudget平衡预算family/annualbudget家庭/年度预算beonatightbudget紧张的预算；拮据budgetone’stime安排时间budgetforsth.为……计划开支【词块助记】1.Theyhavebudgetedfortheirtimecarefully.2.I’mlearninghow________(budget)．Key：1.去掉for2.tobudget3.promotevt.促进；提升；促销；提拔1.(2017辽宁卷)VitaminsCandEhelpprotecteyesightandpromoteeyehealth.维C和维E有助于保护视力和促进眼部健康。2.(2017天津卷)Sweetie,mycompanywantstopromotemebutneedsmetoworkinBrazil.亲爱的，我的公司想要提拔我，但是需要我在巴西工作。3.Theairporttobecompletednextyearwillhelppromotetourisminthisarea.明年竣工的机场将带动该地区的旅游业