Airbiquity Telematics at Chinax

TelematicsviaBluetooth1ACost-effectivewaytobringTelematicsProductPortfolio-ExampleMaximizemarketreachMultipleoptionsforofferingtelematicssolutionsEMBEDDEDDevicePORTABLEDeviceOFF-BOARDContentON-BOARDContentBlackBoxNAVPNDDockLow-costline-fitNAVsystemsHigh-Endline-fitNAVsystemsPNDTCUCellPhoneSmartPhonewithNAVappBTInterfaceABCDTailoredTelematicssolutions.Easy.Affordable.Proven.3CarwithembeddedTCUorembeddedBluetoothmoduleProductPortfolio-ExampleMaximizemarketreachContentDeliveryProcessandEcosystemWirelessTerrest.BroadcastSatelliteBroadcastMemoryCardUSB-CableDockDVDAutomotiveHeadUnit/TCU/BTModulePNDSmartPhoneCellPhoneContentAggregationStaticContentandDynamicContentWebPortalContentProvider/AggregatorEnd-UserDeviceContentContentDeliveryMaximizemarketreach5►Delivertelematicsmoreeasilytocarbuyersthroughvarietyofchannelsvarietyofchannelsvarietyofchannelsvarietyofchannels–In-bandmodem–Dial-upnetwork–GPRS–SMS►aqLinkdeliversconnectedserviceswhereveracellularvoicecallcanbemade–Voicechannelisubiquitousandreliable–aqLinkoperatesseamlesslyacrossallvoicenetworks(carrierandradioindependent:GSM,CDMA,TDMA,UMTS,etc.)–NogeographiclimitationsordependenceonimmaturedatanetworksMaximizemarketreach►Consumercellularmarketexceeds240Million–Over1MillionU.S.driverstalkoncellphonesatanygivenmoment–Subscriberswithdataplan30Million►Bluetooth-enabledcellphonestoreach80%by2009►Over3trillionannualvehicle-milestraveledinnon-urbanareas6CarwithembeddedBluetoothmoduleAcceleratespeedtomarket►Market-proven,patentedtechnology–Respectedleaderindata-over-voicecommunicationforoveradecade–ActiveinshapingBluetoothstandards►Over10Millionvehicledeployments–Unequaledpenetrationintelematicsindustry►Autoandcarrier-gradeexpertise–Translatestostringentqualitycontrol,extensivelifespan,andreliableimplementation7Premiumofferings,uniquecustombundlesDriveusageandrevenue8Flexibilityenablesdifferentiationandmarketpenetration:Targetingsolutionsbasedondemographics,psychographics,price,andmorePRICEVALUEHighTierCoreservicesKeyservicedifferentiators&bundleopportunitiesMidTierLowTierEnhancecustomerexperience2-waydata-over-voicecommunicationsHowwillyoudifferentiate?Example:LiveOperatorService“I’dlikedirectionstotheclosestItalianrestaurantinMesa.”“Ok.IseeyourlocationandI’vedownloadedtheaddressofCaféRomatoyournavigationdevice.”9CaféRoma2011N.ReckerRd.Mesa,AZ(480)654-05585.4miNEEnhancecustomerexperience2-waydata-over-voicecommunicationsHowwillyoudifferentiate?Example:RoadsideAssistance“MycarbrokedownandIneedhelp.”“Ihaveyourlocationandamsendingatowtruck.”10Level1:SendHelpLevel2:TroubleshootLevel2:TroubleshootLevel2:TroubleshootLevel2:TroubleshootCurrentLocation:aqLinktransmitslocationinformationwhilespeakingtoliveoperatoraqLinksendstroublecodeinformationtoliveoperatorfortroubleshootingassistance(requiresODBIIinterfacebetweencarandPND)CurrentLocation:50ft.NofPimaFwy/BellRdScottsdale,AZ33°30’33”N/111°53’53”WEnhancecustomerexperience2-waydata-over-voicecommunicationsTakeadvantageofAirbiquityAPItogetinformationoutofandintodevice►Locationinformation(longitude/latitude)►Userinformation(deviceID,activationcode,email,userID,etc.)►Usergeneratedinformation(e.g.,trafficprobedata,errorreport,speedtrap,etc.)►Behaviorinformation(e.g.,advertisingmetrics,drivingbehavior)►Compellingcontentandservices(e.g.,weather,gasprices,localsearch,etc.)11Globalfootprint12Foundedin1997GlobalHeadquartersDevelopmentCenterSalesOfficesGlobalfootprint13Foundedin1997GlobalHeadquartersDevelopmentCenterSalesOfficesDataCenterLocationsCallCenterLocationsKeyMilestones1415TelematicsEcosystem