BEC中级Module-4

MODULE44.1AdvertisingAdvertisingOriginallyFromLatin“ADAverture”,meaning“todrawattention”Purposes:ACCAAwareness受众意识Comprehension易于理解Conviction令人信服Action敦促行动Effects:sellingpower,attentionvalue,memoryvalue,TypesofadvertisingNewspaperadvertsTVcommercialBillboardInternetadvertBannerSpamMailshotSampleBrochureLeafletWordofmouthWordsinVocabularyonP36TypesofadvertisingAshortpresentationAdvertisingstandardsDoyouthinkitisimportanttocontroladverts?Arethereanyadvertswhichyouthinkshouldbestopped?WordsinReadingonP38FindoutmoreaboutASAon…Should/could/need/must/mayhavedone…4.2DelegatingReadingHowtodelegateListeningAbaddelegatorPronunciationstressSpeakingdelegatingWritingAreportWhytodelegate?ManagementfunctionsHowtodelegate?…AcasefromBBCprogram:Carrie:HiOwen.CanIhaveaquickword?Owen:Yeah,sure.Carrie:Ineedtotalkaboutthenewfinancesystem.I’mgoingtoneedyourhelpsortingoutafewthings.Owen:Yeah,Icandothat.Carrie:Iwaswonderingifyoucouldtakeresponsibilityforthefreelancecontracts.We’vegotahugebacklogofcontracts.Owen:Yeahsure,noproblemCarrie:And,areyouhappywiththecomputersystem?…..Owen:Yes,I’mfinewiththecomputersystem.I’vebeenonthetrainingcourse.Sowhendoyouwantmetostart?Carrie:I’dlikeyoutostartthisjobprobablyassoonaspossible.What’syourworkloadlike?Owen:UmIdon’thavemuchonatthemoment.Carrie:Sothedeadlineforthisistheendofthemonth,soreallyIneedyoutogetyourbitdonesay2or3daysbeforetheendofthedeadline.Thenwe’llhavetimetogetonandcheckafewthings.Owen:Sure.I’llgetonwithitstraightaway.Carrie:So27th.Wouldthatbealright?Owen:That’dbefine.Carrie:Great.Ifyouneedanything,youknowI’mhere.Owen:Okay,thankyou.VocabularyinReading“Howtodelegate”(P40)Writing:reportOrganizationalstructurePayrollAccountingV.P.FinanceDistrictSalesManagerDistrictSalesMangerNationalSalesV.P.SalesV.P.MarketingV.P.H.R.V.P.ProductionPresidentBoardofDirectorsWritingashortreport--Task2inWritingTestofBECexamReadthesituationdescriptionandthegiveninformationUnderlinetheimportantinformationIncludethehandwrittennotesUsetherightformatWrite120-140wordsReportformatReporton___________________________(subject,short)Introduction(aim:whyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend)Findings(facts:avoidgivingyouropinion)Conclusion(summaryoffindings)Recommendations(yourproposals)paragraphingwithheadingsUsefulphrasesforreportwritingReport:2samples(p42-43)1.Seep42-43.2.Seeascannedfile.Reporton:InvestmentPotentialofBreweriesandButeChemicalsIntroductionThisreportaimstoassesswhichcompany,eitherRamsdenBreweriesorButeChemicals,ourcompanyshouldinvestin.RamsdenThecompanyhadmixedresultslastyear,althoughturnoverincreasedbyapproximately25%,netprofitrosebylessthan4%.However,restructuringmaybeabletoeliminatetheseinefficienciesandexpectedgrowthinthedrinksindustrysuggestsopportunitiesforincreasedprofits.ButeResultsweredisappointing,withturnoverandprofitbothfallingslightly.Nevertheless,thecompanymanagedtoincreaseitsdividendtoshareholders.Therumouredmergerseemslikelytopushupthesharepriceconsiderably.ConclusionDespitethemergerrumours,anyinvestmentinButeChemicalswouldinvolvearisk.Ramsden,ontheotherhand,despiteitspresentinefficiency,isstillprofitableandhasdefinitepotentialforfurthergrowth.RecommendationWewouldrecommendinvestmentinRamsdenBreweries.4.3ExamSpotlight—Readingtest:PartFour(p44-45)A200/300-wordtextwithblanks,justliketheCLOZEinCETTips:-Readthewholetextbeforefillingtheblanks.-Themissingwordisoftenpartofafixedexpression.-Itistestingyourvocabulary,sodon’tworryifyoudon’tunderstandthewholetext.