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河北大学硕士学位论文凤凰卫视“三名战略”初探姓名:赵琳申请学位级别:硕士专业:新闻学指导教师:陶丹20040601ThispaperchoosesthePhoenixTVasamodeltodiscusshowthestarstrategyhasbeenusing,whichisoneofthemostimportantreasonsthatleadstoincrediblesuccessinashorttime.First,thepaperexpoundsthatcultureorientationofmediaitself,thelimitedregionpolicyandfund,andthesuccessfulexperienceofAmericanstarsystemurgethePhoenixTVtocarryoutthestarstrategy.Secondly,thepaperdiscussestheconcreteoperationofthestarstrategyaccordingtothreekeylinksofhumanresourcemanagement.Aboveall,itsumsupthreecharacteristicshowthePhoenixTVselectsthetalentedpersons:1.comingfromallovertheChina2.goodeducationenoughexperienceandprofessionalknowledge3.thediversebackgroundoflifeandculture.Next,itanalyzesthreeaspectshowthePhoenixTVusesthetalentedpersons:1.todesignafreshtheirimagetogiveprominencetotheprofessionalcharacteristicandpersonality2.tofixthepositionreasonablyandcreateallsortsofprogramsbasedontheircharacteristics3.totemperandimprovetheirabilitythroughthelivingbroadcastofhardnewsabruptaffairsandtopicactivity.ThenitstudiesthreefactorshowthePhoenixTVkeepsthetalentedpersons:1.tomakethembeveryfamous2.toprovideacompetitivepayment3.togiveenoughtrustandofferarequireddevelopmentspace.Finally,accordingtotheabove,thepaperindicateswhatthestarstrategybringstothePhoenixTVistomoldtheimageeffectively,topromotethebrandvalue,andtoearnsubstantiveprofits,thusthePhoenixTVcanattractmoreelitists.Thisisagoodcycle.Moreover,thepaperalsoconsiderssomehiddenshortagesofthestarstrategy,whicharetoincreasetheriskoftheTVstation,tocausethesuspicionofviciouspropaganda,andtomisleadthecareerdevelopmentofmediapractitioners.Thenthepaperputsforwardthreeconsiderations:1.theimportanceoftelevisionbrand2.therelationamongenvironment,culture,systemdevelopmentsandeducationoftalentedpersons3.thelarrupingwayaboutmediasurvivalanddevelopment.KeyWordsMediaEconomyandManagementHumanresourceoftelevisionindustryTelevisionbrandThePhoenixTVThestarstrategy123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960凤凰卫视“三名战略”初探作者:赵琳学位授予单位:河北大学本文读者也读过(10条)1.王慧敏.黎天智凤凰卫视传媒明星制的作用与启示[期刊论文]-科技资讯2008(16)2.李赢华语的话语平台——凤凰卫视的新闻理念[学位论文]20053.雍慧凤凰谈话类栏目的战略定位及品牌策略[学位论文]20104.董春君凤凰卫视新闻节目传媒市场运作方式研究[学位论文]20075.张亿快乐平和的曾子墨[期刊论文]-决策与信息(上半月)2007(3)6.胡志文我国粮机行业的现状与发展趋势[期刊论文]-粮油加工与食品机械2003(5)7.李力.王永亮曾子墨:从华尔街到凤凰卫视[期刊论文]-声屏世界2007(2)8.王利丽激情时代的温暖人生——电视剧《钢铁年代》的艺术表达[期刊论文]-中国电视2011(6)9.饲料加工设备市场空间巨大[期刊论文]-中国牧业通讯2001(2)10.莫海燕曾子墨:跳跃的轨迹精彩而流畅[期刊论文]-职业2007(34)本文链接:
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