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AnAnalysisofDoveAdvertisingLanguageBasedonSpeechActTheoryAcknowledgements01Introduction02LiteratureReview03AnalysisofDoveAdvertisingLanguageBasedonSpeechActTheory04ConclusionContents0102IntroductionLiteratureReview040102Introduction1.BackgruondandResearchStatus2.Purposeandsignificance3.FrameworkofthePaperLiteratureReviewSpeechActTheory1.Austin'sModelofSpeechActs2.Searle'sClassificationofSpeechActsAdvertisementApplicationofSpeechActTheoryinAdvertisingLanguageAnalysisofDoveAdvertisingLanguageBasedonSpeechActTheoryCollectionofAdvertisingLanguageofDoveAnAnalysisofFeaturesofDoveAdvertisingLanguageFunctionsofDoveAdvertisingLanguageConclusionAdvertisementdesignWritingandtranslationPragmaticRhetoricResearchMethods010203QuantitativeanalysisLiteratureresearchSummarymethodLimitationofthePaperThetimeandsomeresourcesarelimited,suchasunavailablevebsiteandforeignliteratureaboutDoveadvertisinglanguageandSpeechActTheory.
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