科尼尔-华侨城-集团战略评估报告

A.T.Kearney47/OCT/rz2„„„„„•••••A.T.Kearney47/OCT/rz3A.T.Kearney47/OCT/rz4„--„••••„••••••••„A.T.Kearney47/OCT/rz5A.T.Kearney47/OCT/rz6—•••••••-••••––—A.T.Kearney47/OCT/rz724A.T.Kearney47/OCT/rz8„•1--••2•„••••„„„()123456789108/217/277/286/23A.T.Kearney47/OCT/rz9A.T.Kearney47/OCT/rz10()1985199440801201602001999„„1994„19947620101„„1994199930%„“”“”“”A.T.Kearney47/OCT/rz11„1997199926%„19979.4%199918.5%„19995„1999„“”7963861011259798992000()„1997199933%„199715%199929%„19995„1„„1997199910%„199731%199937%„199911.61.72.849798992000()3.23.13.949798992000()1.A.T.Kearney47/OCT/rz12„„„„„„„„„„„„„„A.T.Kearney47/OCT/rz13„„„•———•———•—-A.T.Kearney47/OCT/rz14K1T1T3T2PK2K3EFK1-K2-K3-T1-T2-T3-P-F-E-„„„„„„„„„„„„()A.T.Kearney47/OCT/rz15T1ERPCT3HMBT2K1-K2-K3-T1-T2-T3-P-F-E-C-R-P-T1-T2-T3-M-E-B-H-K1T1T3T2PK2K3EFA.T.Kearney47/OCT/rz1612345678A.T.Kearney47/OCT/rz171A.T.Kearney47/OCT/rz18„„/„„„1••••/••••••••A.T.Kearney47/OCT/rz191A.T.Kearney47/OCT/rz20„„•••„••/1A.T.Kearney47/OCT/rz211.1.11.21.31.42.2.1——————2.22.3……3.3.13.23.3……4.4.14.24.35.1A.T.Kearney47/OCT/rz222A.T.Kearney47/OCT/rz23„2010300„„„•80%70%„••2A.T.Kearney47/OCT/rz24„•••„•••„••—/„„„„2A.T.Kearney47/OCT/rz252ABC1I23IIIII()+-++++++xxA.T.Kearney47/OCT/rz263A.T.Kearney47/OCT/rz27„„„•()•—()—3A.T.Kearney47/OCT/rz284.2%5%8%10%1997200020101996199612%5%15%10%••20201.37•GDP------3A.T.Kearney47/OCT/rz290200040006000800010000•••2005••1441997199819993A.T.Kearney47/OCT/rz303•••••A.T.Kearney47/OCT/rz31•••••••••3A.T.Kearney47/OCT/rz32••••3•A.T.Kearney47/OCT/rz33•••••••••••••3A.T.Kearney47/OCT/rz343()•/••••••••••A.T.Kearney47/OCT/rz3512/35242335513A.T.Kearney47/OCT/rz36123••...Epcot3A.T.Kearney47/OCT/rz37•••3A.T.Kearney47/OCT/rz38•••3A.T.Kearney47/OCT/rz39••••••••()5551551355315313A.T.Kearney47/OCT/rz40••••••3••••A.T.Kearney47/OCT/rz414A.T.Kearney47/OCT/rz424„„••„••„A.T.Kearney47/OCT/rz4341999„•11%•„„•199722%18%1-3%0%10%20%30%40%19941995199619971998GDPA.T.Kearney47/OCT/rz44„•8.4%38.5%5-6•()„„„•2.54000„•199722%18%•199780%„••41999A.T.Kearney47/OCT/rz45„„„0%10%20%30%40%1998-1999:4A.T.Kearney47/OCT/rz46„„„„„„„„„()„„„„„4A.T.Kearney47/OCT/rz47„„„4„„„„„A.T.Kearney47/OCT/rz48••••(140)2000~2010(20007)201010%20%30030011.6%19.6%()1402204A.T.Kearney47/OCT/rz491999„„419998.26%10.38%10.43%12.88%5.14%16.36%16.73%22.30%A.T.Kearney47/OCT/rz50•200047011.6%100•200011001.8%100•7000-9000•157000/2020001999441.60%37.83%35%30.22%