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ModulesandvariationsNewgraphicsguidelinesDesignproposalsRolandBergerHamburg,November2001ContentsPageA.Standardslides3B.Lists(1)–Factors,nospecificnumber7C.Lists(2)–Factors,specificnumber13D.Matrix–Factors,comparisons24E.Process(1)–Factors,steps35F.Process(2)–Factors,impact49G.Process(3)–Factors,interlinked67Annex:Ninekeychangescomparedtotheoldstandards73A.StandardslidesMethodologicalcompetenceKeyprojectsIndustrycompetenceProfessionalexperienceLanguagesEducationConsultantprofile:[firstname,lastname]xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxx•German•xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxx•xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx•xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx•xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/yearOrganizationalchartOrganizationalchart(includingheadcount).....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........…............................B.Lists(1)–Factors,nospecificnumberLists–horizontal(variations)Heading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•Details1234Lists–vertical(variations)…•……•……•……•……•……•……•……•……•…....................1234Schedule123456789101112Month1Month2Month3ActivitiesA.B.C.123456789101112Month1Month2Month3ActivitiesA.B.C.12Setsofguidelines2345Guidelines1Guidelines2Guidelines3Guidelines4Guidelines5Comments1Comments2Comments3Comments4Comments51C.Lists(2)–Factors,specificnumberPyramid(3or4levels)Pyramid(5levels/centered)3factors(interwoven)............123Commonground4factors(1)4factors(2)4factors(3)1234Factor1Factor2Factor3Factor44factors(3a–weighted)234Factor1Factor2Factor3Factor44factors(3b–dynamic)1234Factor1Factor2Factor3Factor4Fourdynamicfactors6factors(variation)D.Matrix–Factors,comparisonsMatrix/table(Horizontal/verticalcomparisonofdata–variations)1234Specialtypesofmatrix–opportunities/threats•…Opportunities•…Threats•…Opportunities•…Threats•…Opportunities•…ThreatsOpportunitiesThreats•…•…1234Specialtypesofmatrix–prosandcons•…•…•…•…•…•…123Specialtypesofmatrix–controversy1234Specialtypesofmatrix–conflict/tension(1)Specialtypesofmatrix–conflict/tension(2)Specialtypesofmatrix–bottomup/topdown(1)BOTTOMUPTOPDOWN•...•...Specialtypesofmatrix–bottomup/topdown(2)•...•...BOTTOMUPTOPDOWN12Specialtypesofmatrix–equilibrium•…•…Specialtypesofmatrix–imbalanceE.Process(1)–Factors,stepsProcesses123Process/phases12345……………Phase1Phase2Phase3•…•…•…Phase1Phase2Phase3•…•…•…Phase1Phase2Phase3•…•…•…1234Cycles(1)(colorpresentation)Cycles(2)Spirals(orthogonal)12HurdlesResistance/obstacles1257346Filters124536Changeofmindset/direction1234Nodes/interfaces143756892Pressure12Increase/decrease12345678Varioustypesofbrackets(tobeusedinsteadofblockarrows)1234567891011F.Process2–Factors,impactConsequences(1)•...…•...…•...…•...…•...…•...…Consequences(1a)•...…•...…•...…•...…•...…•...…Consequences(2)…•……•……•……•…•…•…Consequences(3)...•…......•…...Consequences(4)...•…...•…...•…...•…12Impact(3factors)QUALITYTIMECOSTImpact(4and6factors)Impact(4factors)Factor3Factor2Factor4Factor1Genericdescriptionofthe4factorsImpact(5factors)Factor3Factor2Factor4Factor5Genericdescriptionofthe5factorsFactor1Impact(6factors)Factor2Genericdescriptionofthe6factorsFactor3Factor1Factor5Factor4Factor6Impact(7factors)Factor3Genericdescriptionofthe7factorsFactor2Factor6Factor4Factor5Factor7Factor1Impact(8factors)Factor3Genericdescriptionofthe8factorsFactor2Factor6Factor7Factor4Factor5Factor1Factor86successfactors…Impactandresult(1)Impactandresult(2)5successfactors…VisionVisionAction/reaction…………………ValuechainCustomerSupplierDevelopmentProductionSalesDistributionCompanyG.Process3–Factors,interlinkedAction/reaction(1)Action/reaction(2)(transparent–colorpresentation)Interaction123JigsawpuzzleSpiralAnnex:NinekeychangescomparedtotheoldstandardsDonotuseblockarrowsUsevariationsinstead12341234BackupBACKUPStufe1Stufe2Stufe3NewContentdesign–Keychangesregarding„lean,linear,literal…DonotuseshadingorbordersInstead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly…DonotuseovalsInstead,useAutoShapeswithcornerscompletelyroundedoffDonotusestickerswithlinesInstead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderareaDonotputnumbersincirclesInstead,puttheminsquares(keyblueshade1),whitelettering,boldIfboxesareused,ThereareobviousdisadvantagestopositioningtextbehindgraphicsDonotpositiontextbehindgraphicsPositiontexttothesideofgraphicsinsteadArrowfunctioncanbeswitchedonandoff/positionedtothesi