财务与营销相结合的定价策略研究

6120109ITHITHITHITHIIITheResearchofFinanceandMarketinginteractivePricingStrategyAbstractInthemarketingmix,priceistheincome-producingfactors,otherfactorsshowedthecost.Priceisthemostdifficulttoadjustthemarketingmixfactors,productcharacteristics,marketingchannelsandeventheadjustmentshouldtakemoretime.Priceisalsothecompany'sproductorbrandwillreflectthevalue.Pricedecisionisverycomplexanddifficult,asthepriceofdoingpricedecision-makersmustconsidermanyfactors-companies,customers,competitors,andmarketingenvironment.Pricedecisionsmustbewiththecompany'smarketingstrategy,targetmarketandconsistentbrandpositioning.However,inreality,theextentandimportanceofenterprisebecauseofthecomplexityofpricing,oftenintentionallyorunintentionallyneglecttheimportanceofpricing.Takesomeverysimplemethodstodeterminethepricingofproductsprices.Thesesimplepricingwillhurttheprofitsoftheenterprise,ontheimplementationofcorporatestrategyandlong-termdevelopmentwillhavehugeobstacles.Thispricingstrategyistodevelopsuchanenterpriseasaveryimportanttopicinthecenterofdiscussion.Firststudytherelevantpricingtheory,collect,organizesacommonpricingstrategy.Subsequently,thispaperonthepricingstrategiesmarketingmanagementanalysismethodscommonlyusedinthetargetcompanyTHIhasconducteddetailedanalysis.Thisarticlediscusseshowtodevelopapricingstrategyforenterprisedevelopment.Oftheanalysis,thefullaccountofthelikelyimpactonpricesofthefactors.Inthispaper,thetheoryofpricingstrategiesforspecificbusinessTHICompany’spricingofthedefectsandproblemswereanalyzed.THIcompany'sfinancialandmarketingfortheinteractivepricing,toachievethepurposeoftheorywithpractice,bothgoodsolutionTHIcompanyfacingpricingissues,alsosetthepricingstrategyshouldbesimilartothebusinessreference.KeywordsPricing;Finance;MarketingWrittenbyYangLiuqiangSupervisedbyProfessorHuangPengI1...............................................................11.1.................................................................................................................................11.2.....................................................................................................................11.3.....................................................................................................................32.....................................................42.1..................................................................................................................42.2..............................................................................................................52.3..............................................................................................................62.4...........................................................................................93THI................................................123.1...............................................................................................................................123.1.1................................................................................................................123.1.2................................................................................................................133.2........................................................................................................................153.3........................................................................................................................173.4........................................................................................................................183.4.1.............................................................................................................193.4.2.............................................................................................................193.4.3.....................................................................................................203.4.4BCGSWOT.......................................................................................224THI..........................................254.1................................................................................................................254.2.............................................................................................254.3.........................................................................................274.4.........................................................................................284.4.1.....................................................................................................284.4.2.....................................................................................................30II4.4.3.........................................................................................................314.5....................................................................................................335THI..............................355.1.............................................................................................