信息中介定价理论研究

上海交通大学硕士学位论文信息中介定价理论研究姓名：高袆申请学位级别：硕士专业：工商管理（MBA）指导教师：陈忠2003.1.12eWheneconomichasbeendevelopedtoacertainstageandwithminutedetailofsocialaffairs,thenagencywasproducednaturally.Wemaylookagencyasachangingproductionofsystemsborders.Agencyisthepivotofmaterial,energyandinformationsharing.Agencyisnotonlybetterandquickerconnectingwiththeoriginalsystemandwithbettercollaborating,butalsocanconnectmaterial,energy,informationsharingthatisexistedinthedifferentenvironmentsandhasnoanyrelationshipforeachother.Sowecansayagencyexistanywheresuchasourlifeandworking.Wecansimplydevideagencyintothreedifferentkinds.Thatis,materialpassing,serviceandinformation.Agencycancollaborate,lubricate,notary,supervise,consultantinourreallife.Theformertwowecalledtraditionalagencymodels.Withthedevelopingofcomputerandcommunicationtechnology,humanbeingcomesintonetworkingtime,wecanuseinternetforreallife,fordailyworkingandforstudy.Byusinginternet,wecanknoweverythingwithoutgoingoutsideandwecannegociatewiththepersonyouwantintheworldwidebypointtopoint.ThustraditionalagencythatdonotadapttoE_erawilldisappear,sowecanbelievealotofnewinformation_basedagencieswillbeproduced.Informationagencyisaspecialproduct,itisdifferentfromtraditionalrealproduct,itmaybetraymanyeconomicrulesasweknowandchangestablebargainmodelswhichhavebeenexistedforthousandyears,itwouldcrashreallifeandeconomic,itistooawful.Sowithsettingupofinformationagency,wewillmeetalotofnewproblems.Howcaninformationagencyproduceandincreasemargins?Whateconomicrulescaninformationagencybesuitableandmustbeexecuted?Meanwhile,informationagency’smarketposition,pricingmodels,strategyareveryimportanttous,becausetheymayinfluenceexistenceanddevelopmentofinformationagency.agency,informationagency,network,touristicagency,searchingengine200318:llllMBA:llllMBA1234112MBA1234112MBA123A1S1D1eP1eQB2S2D2eP2eQ12eePPQbaD111-=2.1QdcS111+=2.2QbaD222-=2.3QdcS222+=2.4MBA11111dbcaQe+-=2.51111111dbcbdaPe++=2.622222dbcaQe+-=2.72222222dbcbdaPe++=2.801b02b01d02d12eePP2121212112)()(ddbbccaaQ++++-+=2.921212121212112))(())((ddbbccbbddaaP++++++++=2.101MBA234MBAMBA123MBA123MBAMBA1234MBA1234MBA567MBA1MBA2345MBA12345MBA12345MBASpill-overEffectMBASpill-overEffectMBA1MBA1MBA23Internet45MBA3019939MBA3019939MBAllllllGoogleGoogleGoogleMBAGoogleAltaVista”YahooExciteInfoseekLytosHotbotZip2YellowPagesAmazon5-15-1MBAGoogleAltaVista”YahooExciteInfoseekLytosHotbotZip2YellowPagesAmazon5-15-1MBAGoogleAltaVista”YahooExciteInfoseekLytosHotbotZip2YellowPagesAmazon5-15-1MBAUSWeb/CES,ScientNescape,MS,Sun,IBMInktomi,VerityRSA5-1TravelWeb,1TravelE-trade,Schwab,DLJDirectDoubleClick,24/7MediaCnet,Zdnet,BroadcostYahoo,EspnSportzone/Excite,GeocitiesVerticalNet,PcorderMBA5-2Amazon,eToysUPS,FedEx5-381MBA5-2Amazon,eToysUPS,FedEx5-381MBAMBAMBA123MBA123MBA123MBADSE*Q,*PDa-bQ5.1S=c+dQ5.2bdcaQ+-=*5.3bdbcadP++=*5.4b0,d0EPAEPB520BP*APQQ*ESDMBAmD.mmQdbcaSDD)(+--=-=5.5b0,d0dbcaQQm+-=≤*53QQPPPEQ*Q*DmQmPm00MBA123mS:mmnQmS+=5.6m05.55.6*mQ*mPndbmcaQm++--=5.7ndbncnamdmbPm++-++=5.8mQMBAPhilipKotler(Cost)(Competitor)(Customer)MCP+=5.9almCCCC++=5.10PMCmClCMBAPhilipKotler(Cost)(Competitor)(Customer)MCP+=5.9almCCCC++=5.10PMCmClCMBAaCM)1(*rPPr+=5.11rPMBAPrMBAMBAMBA12WCVM5.12WCMBAVMCVM3MfixedcostsvariablecostsFCVCtotalcosts,TCTCVCFC5.135-4MBA5-4CWCVM5.14WCfixedcostsV(variablecosts)MBAMTCFCVC5.155-55-5CMBA1()crccQTQVCP×-×+=15.16cPCVcQrT()crccQTQVCRP×-×++=15.17R2MBAEMbPinii+=∑=15.18PibIiMInE3S1,S2SnSCSC’SSWCSWPMBA45MBA561google.comgooglePPhPl0SlShMBA2DataMining32000MBA57MBA57MBA12345678910MBA58MBAMBAMBAGoogleMBA(1).2000(2).2001/1(3).2001/5(4).1995(5).2001(6).2002(7).2000(8).1999(9).2001(10).1994(11).1998/12(12).2000/3/31(13).2001/3(14).2000/5(15).1996/8(16).PhilipKolter,1997(17).2000/3/28(18).2000/9(19).1993/12(20).,1998/2,P76-80MBA(21).2000/3(22).2000/3,P45-48(23).1999/9(24).1999/4.P15-18(25).AlfredandEmilyGlossbrennerSearchEnginesfortheWorldWideWebPeachpitPress,1998(26).Soon-YongChoi,DaleO.Stahl,AndrewB.Whinston,,2000/9(27).JakkaSairamesh,JeffreyO.Kephat,“pricedynamicsandQualityininformationmarkets”,(28).JeffreyK.Mackie-mason,AlexandraL.L.Jankovich,”peak:pricingelect5ronicaccessto/knowledge”:PracticeandTheory,Vol.21,no.3,pp.281-295,1997(29).DonLloydCook,EloiseCoupey,“Consumerbehaviorandunresolvedregulatoryissuesinelectronicmarketing”,(30).JaniceC.YU.How,Julian,J.L.Yeo,”ThepricingofunderwritingservicesintheAustraliancapitalmarket”,(2000)347-373(31).JimGeisman,”AvoidingthePerilsofPricing”,MITEnterprisesForumofCambridge,Inc.MBA(32).“pricinginaservicecompany”,Source:ManagingaSmallBusiness.(1).200210信息中介定价理论研究作者：高袆学位授予单位：上海交通大学相似文献(1条)1.学位论文严宇骊中介产业的发展