基于Web20的中国生活服务类网站商务模式研究

基于web2.0的中国生活服务类网站商务模式研究摘要在美国，传统产业对于互联网的接受程度已经很高，但是在中国，两者的融合还迟迟没有起来。这一点跟美国很不一样，这就创造了一个机会，即你可以做一个在搜索引擎和传统产业中间的状态来给别人提供服务---生活服务类网站成为互联网的新的增长点，围绕第三产业的生活服务类网站正在改变人们的生活。为了找到中国生活服务类网站在今后一段时间应该朝着哪个方向发展，特做此研究。本文以Web2.0技术和模式为基础，探讨互联网发展阶段及生活服务类网站的发展现状，以国内外典型生活服务类网站为例，研究生活服务类网站的类型、商务模式及盈利模式，结合当前发展潮流，通过问卷调查的形式，给出了中国生活服务类网站的发展策略。研究过程中我发现：互联网正在经历着一场由Web2.0带来的草根革命；中国的生活服务类网站还处于起步阶段，发展前景乐观；社交化、本地化及移动化将成为生活服务类网站的发展趋势。本研究意义在于分析中国生活服务类网站发展现状，结合国外成功案例及问卷调查结果，给中国中国生活服务类网站的发展提出参考意见。本研究仅限于中国生活服务类网站，对于其他基于Web2.0的网站，可能会出现无法适用的情况。问卷调查内容可能会因为发放问卷的人群结构范围而造成结论限制。这篇论文的原创性在于：生活服务类网站正逐步兴起，对于此类网站的研究较少。本文创新地由Web2.0为出发点，全面阐述了互联网草根时代的技术、应用特点，继而引出生活服务类网站的发展现状。并通过第一手的调查问卷，深入了解消费者对于生活服务类网站的看法，提出的生活服务类网站发展建议可以作为该类网站发展其业务的参考。关键字：Web2.0生活服务类网站电子商务模式ResearchonTheBusinessModelofTheLifeServiceWebsiteBasedonWeb2.0ABSTRACTIntheUnitedStates,Internethasbeenwidelyusedthetraditionalindustry.However,inChina,thefusionofInternetandtraditionalindustryisstillnotformed.ThetraditionalindustryinChinaisverydifferentfromtheUnitedStates.Itcreatedanopportunitythatyoucanmakeaplatformwhichisbetweensearchengineandtraditionalindustry,torenderaservicetothecustomers.LifeservicewebsitearoundthethirdindustryisbecomingthenewgrowthpointoftheInternetandisgraduallychangingpeople’slives.InordertofindhowlifeservicewebsitesinChinashoulddeveloptheirservices,Idecidedtodothisresearch.Thistextisbasedonthetechniqueandmodelofweb2.0.ItdiscussedthedevelopmentstageoftheInternetandlifeservicewebsite.Itstudiedthetypes,businessmodelsandprofitmodelsofthelifeservicewebsite,basedonseveralsuccessfulcases.Icombinedthedevelopmenttrendwiththequestionnairetogiveadevelopmentstrategyforlifeservicewebsite.Thisresearchhasfoundthat:TheInternetisunderagrassroterevolutionbroughtbyweb2.0.LifeservicewebsiteinChinaisstillattheverybeginningofitsdevelopmentandit’sverypromising.Socialization,localizationandmobilizationarethemaintrendsofthelifeservicewebsitedevelopment.ThesignificanceofthisresearchistoanalysisthedevelopmentstageoflifeservicewebsiteinChina.ItcombinesseveralsuccessfulcaseswiththequestionnairetogivemysuggestionsforthefuturedevelopmentoflifeservicewebsitesinChina.ThisresearchisforChinalifeservicewebsitesonly.Forotherwebsitesbasedonweb2.0,itmaynotbeapplicable.Questionnairecontentmaycausestructuralrangerestrictionbasedonthecrowdofquestionnaires.Themainvalueofthisresearchisthat:LifeservicewebsiteinChinaisattheverybeginningofitsdevelopment.Researchesforthisareaareverylimited.Theinnovationofthispaperistouseweb2.0asaentry.IdiscussedthemaintechniquesandthefeaturesofthegrasstoterevolutionoftheInternet.Then,Iintroducedlifeservicewebsite.Withfirst-handquestionnaire,Icanfullystudythecustomer’sbehavior.ThesuggestionsputtingforwardtolifeservicewebsiteinChinacanserveasreferencesforthedevelopmentofsuchwebsites.KEYWORDS：Web2.0LifeservicewebsiteE-BusinessmodelI目录图目录......................................................................................................................................III表目录......................................................................................................................................IV第1章绪论................................................................................................................................11.1研究背景.......................................................................................................................................11.1.1Web2.0的提出......................................................................................................................11.1.2生活服务类网站的兴起和发展............................................................................................11.2相关概念辨析...............................................................................................................................21.2.1电子商务................................................................................................................................21.2.2Web2.0...................................................................................................................................21.2.3生活服务类网站....................................................................................................................41.2.4商务模式................................................................................................................................41.3研究技术路线和方法...................................................................................................................41.3.1研究的技术路线....................................................................................................................41.3.2研究方法和措施....................................................................................................................5第2章文献探讨........................................................................................................................62.1Web2.0---互联网草根革命...........................................................................................................62.1.1技术介绍.................................................................