浅析东软软件外包业务的发展及对策(1)

毕业设计（论文）题目浅析东软软件外包业务的发展及对策学院经济管理学院专业班级学生姓名指导教师成绩2009年6月15日齐齐哈尔大学毕业设计（论文）I摘要近年来，服务业外包掀起了经济全球化的新浪潮，其中软件外包，特别是离岸的软件外包作为服务业领域重要的内容，在印度模式成功的激励下，受到许多新兴国家的重视。目前，随着印度软件企业成本的提高，世界客户正在把注意力转移到中国，而政府新一轮贸易发展的重点是以现代信息技术为基础的服务业，不论是外部环境还是内部资源，中国的软件外包企业均面临着前所未有的机遇。如何抓住机遇，快速成长，成为每个软件外包公司面临的问题。基于此，本文首先介绍了软件外包及其分类，然后简单介绍了东软集团，综合分析了东软集团所处的环境，得出了东软集团所具有的优势与劣势和面临的机遇与挑战。运用SWOT工具分析方法，得出东软集团以国际一流软件公司作为战略目标，需要采取成本领先的竞争策略，具体发展方向为保持对日外包市场的领导地位、积极拓展欧美市场、培育国内市场适当的收购或兼并提升服务能力，而要实现这些战略目标，东软集团需要在品牌、高端咨询服务、知识管理、绩效管理、全球交付、人力资源培训、质量管理等方面加强建设。关键词：软件外包;东软集团;竞争策略齐齐哈尔大学毕业设计（论文）IIAbstractInrecentyears,servicesoutsourcingtriggeredanewwaveofeconomicglobalization.Softwareoutsourcing,especiallyoffshoreoutsourcing,asoneofthemostimportantpartofservicesindustry,inspiredbythesuccessoftheIndianmodel,becomesmanyemergingcountriesstrategyfocusNow,withtherisingcostsofIndiansoftwarecompanies,internationalcustomersareturningtheirattentiontoChina.Inotherside,Chinesegovernmentfocusesonmoderninformationtechnology-basedservicesasthenewroundofInternationaltradedevelopment.Eitherinternalresourcesorexternalenvironment,China’ssoftwareoutsourcingenterprisesarefacedwithanunprecedentedopportunity.Howtoseizetheopportunitytogrowquicklywillbetheproblemsforeverysoftwareoutsourcingcompany.Basedonthesituationofindustry，thispaperfistintroducethesoftwareoutsourcingandit’sclassification,sothatyoucanunderstanditeasily.ThenintroducetheNeusoftGroupsimply.Wecangettheadvantages、disadvantagesandtheopportunities、threatsoftheNeusoftgroup,throughtheintegratedanalysisoftheenvironmentfacedbytheGroup.UsetheSWOTmethod,atlastthepapergetsaconclusionthatifNeusoftGroupwanttoestablishaworld-classsoftwarecompanyasastrategicgoal,needtotakealeadingcost-competitivestrategy,thespecificorientationofthedevelopmentistomaintainitsleadingpositionforJapan'soutsourcingmarket,toexpandaggressivelyEuropeanandAmericanmarket,tofosterthedomesticmarket,totakesomeacquisitionsormergerstoenhancetheserviceability.Toachievethesestrategicobjectives,NeusoftGroupneedtostrengthenthebuildingofbrands,high-endconsultingservices,knowledgemanagement,performancemanagement,globaldelivery,humanresourcestraining,qualitymanagement.KEYWORDS:Softwareoutsourcing;NeusoftGroup;Comparativestrategy齐齐哈尔大学毕业设计（论文）III目录摘要....................................................................IAbstract.................................................................II一、绪论..................................................................1（一）软件外包........................................................11.定义.............................................................12.分类.............................................................1（二）东软简介........................................................1（三）研究的意义......................................................2二、东软软件外包业务的现状................................................4（一）东软软件外包业务的规模..........................................4（二）东软软件外包业务的市场分布......................................4（三）东软软件外包业务的接包渠道......................................5三、东软软件外包业务SWOT分析...........................................6（一）SWOT分析简介....................................................6（二）东软所占有的优势................................................61.与国外厂商比较...................................................62.与国内厂商比较...................................................7（三）东软的劣势......................................................91.系统集成业务的限制...............................................92.太专注于嵌入式软件...............................................93.地理位置对人才的吸引力不够.......................................94.对日本市场的依赖严重.............................................9（四）东软所面临的机遇................................................91.对日外包继续增长.................................................92.美国客户主动发包给东软..........................................103.政府的大力扶持..................................................104.外包被广泛接受..................................................105.外包技术、管理更加完善..........................................10（五）东软所面临的威胁...............................................101.人民币升值......................................................102.金融危机的影响..................................................113.反全球化浪潮....................................................11齐齐哈尔大学毕业设计（论文）IV4.贸易保护主义....................................................11四、东软软件外包业务发展战略及对策.......................................12（一）SWOT矩阵.......................................................12（二）东软的发展战略.................................................131.系统集成业务培育国内市场的基础.................................132.做日本外包业务的领导者..........................................143.欧美业务的进攻者................................................144.进行战略收购合并................................................14（三）东软的对策.....................................................151.确定自己的品牌..................................................152.提供高端咨询服务................................................153.知识管理体系....................................................154.绩效管理体系....................................................155.全球交付模式...