AVR汇编百例 - 晋级篇 - 参考程序

(海量营销管理培训资料下载)(海量营销管理培训资料下载)Increaserevenuegrowthto5%perannumIncreaseoperatingmarginfrom10%to15%by2004Deliveranincremental€2.7billioninoperatingprofitby2004PathtoGrowthidentifieswhatwewilldotodeliveronourpromisestoshareholders:ProvideUnileverwiththeplatformtodeliversustainablegrowthUnileverNote:FiguresdonotincludeBestfoods(海量营销管理培训资料下载)100120140160180200Q497Q198Q298Q398Q498Q199Q299Q399Q499Q100Q200Q300UnileverPeerGroupUnileverSharePricePerformancevPeerGroup“Shadow”(BasedonQuarterlyAverageShareprices)WhydoweneedthePathtoGrowth?TheMarketisconcernedaboutourabilitytoexecuteourstrategyPeerGroup:Beiersdorf,Avon,Cadbury,Clorox,CocaCola,Colgate,Danone,Eridania,Gillette,Heinz,Kao,Lion,L’Oreal,Nestle,P&G,PhilipMorris,ReckittBenckiser,SaraLee,Shiseido,PepsicoUnileverSharePricePerformancevPeerGroup“Shadow”(海量营销管理培训资料下载)PathtoGrowth--6primarystrategicthrusts(海量营销管理培训资料下载)WhatisourstrategyforthePathtoGrowth?usingconsumerinsighttodeliversuperiorconsumerbenefitsasharplyfocusedbrandportfolionew,alternativechannelssimplifyingourprocessesandstructuredrivingsynergiesandefficienciesacrossthesupplychainCentraltothisisanEnterpriseCulture,whichfosterspassionforwinningconnectedcreativityliberatingrigouráIncreaserevenuegrowthbyáIncreaseoperatingmarginbyallowingustofocusourinvestmentonadvertisinganddevelopmentallowingustoreducecostsandincreaseinvestments(海量营销管理培训资料下载)WorldClassSupplyChainWeaimto:ClosethegaptoworldclassinsupplychainwithinthreeyearsBy:EstablishingaGlobalBuyingprogrammeEstablishingaworldclassmanufacturingprogrammeResultingin(approximately):100fewermanufacturingsites€€1.6billionbuyingsavingsbyend2002€€0.5billionmanufacturingsavingsperannum(海量营销管理培训资料下载)“Theonlywaytosafeguardourpositionistoperform,todeliver,andtogrowourbusiness.”(海量营销管理培训资料下载)•DepthandbreadthoftheSupplyChainProfessionalSkills•Anexcellentoverallunderstandingofthebusiness,it’sprocessesandtheirlinkages•Businessbehaviours•OutstandingperformanceSupplyChain-Whatdoesittaketosucceed?(海量营销管理培训资料下载)TheSupplyChainProcessModelPlanSourceMakeDeliverSupplyChainMission&StrategyBrandDevelopmentBrandDevelopmentCustomerDevelopmentCustomerDevelopmentSuppliersSuppliersConsumers&CustomersConsumers&CustomersInformationManagementHumanResourceManagementQuality&BusinessExcellenceFinanceManagementSafety,Health&EnvironmentTechnologyManagement(海量营销管理培训资料下载)SupplyChain-theHeartofOperations•Plan/Source•Plan/Make•Plan/DeliverPlanninglinkstheprocessestogether(海量营销管理培训资料下载)DrivingValueCreationintheSupplyChain•‘BeatingtheFade’:•continuousinnovationandcostsavings•Growththrough:•makingnewproductsavailable•improveddistribution•bettercustomerservice•Increasedmarginsthrough:•costsavingsalongthesupplychain•overheadcostreduction•reducingcomplexity•Capitalefficiencyimprovements:•minimisinginvestmentinplant&equipmentandinventoriesTheseelementstogethercontributemorethan50%ofUnilever’stotalValueCreation(海量营销管理培训资料下载)OrganisationalDevelopment•Businesshasmoved,andcontinuestomove,towardsprocessmanagement•EmergenceofSupplyChainprocessroles•AcareerintheSupplyChainrequiresdevelopmentofbreadthanddepthofskills,Leadershipcompetencies,andexperience(海量营销管理培训资料下载)WhatdoSupplyChainpeopleinUnileverdo?•Rolesindifferentpartsoftheorganisation–factories–regionalsupplychains–businessgroups–corporatecentre•Roles:–withstrategicfocus–inamoreoperationalenvironment,•Rolesinvariouspartsofthesupplychain:Plan–Source–Make–Deliver•Roleswhichfocuson–themulti-localaspectsofthebusinessatanationalorregionallevel–themultinationalaspects•Rolesinrelatedprofessions,e.g.R&D,CustomerManagement•RolesinQA,SHEandTechnicalManagement(海量营销管理培训资料下载)BuildingSuccessfulCareersFocusesOn:•Processesandtoolsusedincareerdevelopment•Keycareerbuildingblocks•Careerphases•Theneedforbreadthanddepthofskillsandexperience•Theimpactofeachindividual’spotential•Theimportanceoftacticalandstrategiccareerplanning•Theneedforaglobalperspective•Planninglifeandcareer(海量营销管理培训资料下载)BuildingCareers-KeyPrinciplesSuccessfulcareersarebasedonoutstandingperformancefoundedonskills,competenciesandexperienceExperienceProfessionalSkillsLeadershipCompetenciesPerformance(海量营销管理培训资料下载)BuildingCareers-KeyPrinciplesSuccessfulcareersarebasedonoutstandingperformancefoundedonskills,competenciesandexperienceExperienceProfessionalSkillsLeadershipCompetenciesPerformance(海量营销管理培训资料下载)TheLeadershipGrowthCompetencies(海量营销管理培训资料下载)FocusonGrowth(ineverysense)(海量营销管理培训资料下载)WhatistheLeadershipGrowthProfile?Itis:•Aleadingedgecompetencymodelthatfocusesondrivinggrowththroughoutthebusiness•Atoolfordevelopmentandassessmentofperformance–Byhelpingourleadersgrow,wewillgrowourbusiness•ApplicabletoeveryoneatWL2andabovehtt