BEC中级口语讲座课件1

BECVantageSpeaking上课资料（1）“Whatdoyouthinkoftheprice?”–表述观点•Inmyopinion;AsfarasI’mconcerned;Isuppose;Ibelieve;Itistruethat…(but);Mypointofviewisthat•“Isuppose”…“because”…“forexample”…•AsfarasIamconcerned,thepriceisabittoolow.Comparedwithotherskin-careproducts,ourpriceisdefinitelybelowtheaverage.I’msuretheconsumersarewillingtopayabitmoreforaproductwithsuchagoodquality.Marketing:4Ps•Product–designandquality,assessmentofconsumerneeds,choiceofwhichproductstoofferforsale,andaftersalesservice•Pricing–pricingstrategyandpredictionofcompetitors’responses•Promotion–advertising,publicrelations•Place–selectionofdistributionchannelsadtransportarrangementsNewproductandre-brandingMinicasestudiesProcter&Gamble:SunnyDelight•Solution:Re-launch–SignedpopgroupSClub–Save8labelstogetaCD–TVandsmsmessageadcampaign•Reason:–35%dropinsales–FoodCommission’scomment•CocaCola•Solution:re-brand–DietFantaFantalight–Instant-win,topprizedGBP100,000–OutdoorandTVadcampaign–PackagecoloredsilverBrainstorm:DesignnewproductsforCocaCola•Product•Purpose(toexpandtargetmarket&consumerrange;toupliftcompany’simage…)•Package•PromotionAddition:cost-effectiveTeamwork–chooseyourPM•Whatisimportantwhenchoosingmembersforateam?–Pastexperience–Personalstrength–Age•Whatisimportantforamanagerinmanagingaproject?–Keepingtoschedule–Delegatingtasks–Motivatingteammembers1.Product•Whatisimportantwhendevelopinganewproduct?–Marketresearch–pricing2.Purpose•Whatisimportantwhencopingwithmarketcompetition?–Advertisingstrategies–Loweringprices3.Package•Whatisimportantwhendecidingthepackagingforproducts?–Image–Color4.Promotion•Whatisimportantwhenplanningadvertisementforanewproduct?–Choiceofmedia–Timingofadvertisementcampaign–Targetmarketsaddition:Presentation•Whatisimportantwhenpreparingapresentationforameeting?–Knowingmoreabouttheaudience–Designagoodstructureforthepresentation–Practicingthepresentation开始演讲•Iwouldliketotalkabout…•Mytopicis…•Ihavethefollowingpoints.•Ithinkweneedtoconsider3aspects.•Mypointsareasfollows.LogicalStructure开始：Tostartwith;Generallyspeaking;Firstofall;Iwillbeginby递进：Besides;Then;Secondly;Inaddition转折：yet;However;whereas举例/进一步说明：thatistosay;inotherwords;forinstance回到原来topic：anyway总结：so;inshort;Toconclude结束演讲•Well,that’sallmypoints.•Ithinkthatjustcoveredeverything.Presentation•FormulateyourObjectivesFocusisthekey•IdentifytheAudienceimplythatyouunderstandtheirproblemandthatyouhaveasolution•Structure1.HierarchicalDecomposition层次2.Pyramid金字塔3.TheMeatySandwich三文治TheBeginning•Gettheirattention•Establishatheme•Presentastructure•Createarapport–(imagebuilding)TheDelivery•Theeyes•Thevoice•Expression•Appearance•VisualAidsDrawasign/picture•TheEnding:Don’tswitchofftheaudienceBasicEvaluationStandard①Voice②EyeContact/BodyLanguage③Content④Structure⑤Pace