可口可乐公司发展 全英PPT

COCA-COLAThecompanyofCoca-Cola•ThedevelopmentofCoca-Cola•Coca-cola’sfamily•thecompetitionsandprospects•ThestatusinquoofCoca-ColaThecompanyofCoca-Colawasfoundedin1892andheadquarteredintheUnitedStatesQiaoYainAtlanta,istheworld'slargestdrinkscompanyThedevelopmentofCoca-Cola•Coca-Colahas160kindsofdrinkbrandsin200countries,alsoisamaximalthewholeworldjuicedrinkdealerincludingthatsoftdrink,motiondrink,milkkinddrinktheproduct,juice,teaandcoffee•Fromthedevelopmenthistoryoftheselectionandtimeofarticlesomeinspectionafterthesuccessofmanagementexperienceadvertise•1886PleasedrinkCocaCola•1926ThirstyandcoolandrefreshingthedistancebetweenrecentlyCoca-Cola•1994Foreveriscoke•1996ThisistheCocaColaNewproductinitiativeadvertisementFamilymembersCocaColaisabigfamily,includingCocaCola,CokeLight,Queer,Sprite,Fanta,eye-catching,sourceandsoon.Theytastedifferentfromeachothersocanbedividedintodifferentseries.CarbonatedseriesFruitjuiceseriesTeaseriesMilkseriesWaterseriesthecompetitionsofallkindsofCoca-ColaproductscokePulpyTeaDrinkspulpysupermilkycoke：pepsicolaandveryCokecoke：pepsicolaandveryCokenow,pepsicolaandveryCokearemoreandmorecompetitivecomparedtotheCoca-Cola.Therearemoreandmoreyoungpeoplepleasedtoacceptthem.Thus,theyhaveagrowingmarketshare.Pulpy:PepsifruitorangeandWahahanutritionfruitgrainFruitorangemaybethemoststablekindamongalltheCoca-Colaproducts.But,thePepsiandwahahahaveafruitorangenowandtheirfruitorangehaveadvantageinpriceoverCoca-Cola.TeaDrinks:TingyiHoldingCorporation,WahahaCoca-ColahasbeingengagedinTeadrinksforsomanyyearsbutalwayscannotgetintothetopthree.TingyiHoldingCorporationandunifiedlivebytea.So,inmostofthecity,therearethetwoproducts'sworld.prospectsofofCoca-ColaproductsNineadvantagesFourdisadvantagesadvantagesofTheCoca-Colacompany1.Theworld'slargestsoftbeveragegiant,hasplentytoandstrongadvantagesofglobalcompetitiveness2.Astrongmarketingability,systemandenterpriseadvertisements3.Thebrandimagehasdeeplyrootedinpeople'smind,becomingoneofthepartsofconsumer'slifeadvantagesofTheCoca-Colacompany4.Theformulasofcoreproductareinextrememysterioussecret5.AccessBuJianquitecomplete(especiallytheestablishmentoftheautomaticvendingmachines),andhave(ledbyMcDonald's)strongsaleschannels6.OperationsprocessstandardizationadvantagesofTheCoca-Colacompany7.Marketshareofrateishighandthemoremarketleadingbrandproducts8.Theproducthastheconvenience,uniqueflavorandreasonablepriceandcharacteristics9.Thelifecycleofproductsarerecycledcirculationpattern,whichisevenstrongerthanbeforedisadvantagesofTheCoca-Colacompany1.hasLargeorganization,andthecontrolisnoteasy2.Consumers'stereotypes-nothealthdrink,forcokecontainscaffeineandotheringredientsandeasycauseobesityorotherhealthproblems.disadvantagesofTheCoca-Colacompany3.TheproductidentitymajorinyounggroupsisslightlyinferiortoPepsi4.Bottleddrinkspathwaysinextensiveandthefinalproductsqualityconsumersenjoyedisdifficulttocontrol(expirationdateormetamorphicetc,case).ThestatusinquoofCoca-Cola•setup:1892•Headquarters:theUnitedStatesofAtlanta.•theworldmarketsharein2011:48%.•theAnnualsalesin2011:$35.1billion•Thebranchofficeinchina:35Targetmarket•theCocaColaisaimedmoreatteenagersthananyotheragegroup.itisalsoaimedatmaleandfemaleteensbecauseitisseenasahip,cooldrink.青少年中年老年Salesnetwork•In2006,CocaColaandtencentcompany.Heldthethemeoftocoolthetransparenceservicebyoneself,3DQQshow.