BEC高级Proposal写作指导

BECHIGHERProposalWritingWhatisaproposal?apersuasiveoffertosolveproblems,provideservice,orsellproductsunsolicitedproposal(RequestforProposal,i.e.RFP)vs.solicitedproposalLetter;memo;documentStructure1.Introduction2.Background3.Proposal/Recommendations4.ConclusionStructure1.IntroductionInthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagement’scontrolovertravelandentertainmentexpenses.2.BackgroundInthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.3.Proposal/RecommendationsInthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)…2)…3)…2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.4.ConclusionInthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.UsefulExpressionsIntroductionTheproposalaims/setsoutto…Theaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalisto…todealwithproblemsof…toexploreproblems/somenegativeaspects(influence)of.…tofocusontheissue…toinvestigate/tolookat/topresentinformationon…torecommend/tostudy…Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers.Background引言Ithasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerorders…Itisevident/clearthat…回顾Surveyswereconductedamong…,andwefindQuestionnairesweredistributedto…,andresultsshowthat…存在问题Thereisanotherproblemwhichhastobesolved.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.Themajorproblemswhichexistinourcompanycanbesummarizedasfollows:….Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:….调查结果Theinvestigationhasrevealedthat…调查表明Ourfindingssuggestthatitmightbeadvisableto…Asisevidencedbythestatementsofallouremployees,abrand-newpaymentsystemshouldbelaunched.Itisnotedthat85%ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompany’sproducts.Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases.Duringthisprocess,welearn…计划Theproject,whichisbeingundertakenby…istobecompletedby…If…,Iamconfidentthatwecan…RecommendationsItisproposed/suggested/recommendedthat…Westronglyproposethat…Itisessentialto/that…Itwouldbeadvisableto…Westronglyrecommendthatthecompany…Thefollowingrecommendationsareoffered:…Wealsosuggestthat…be…Ifthisisnotpossible,werecommendthat…Onepossiblesolutiontotheproblemof…istosearchfor…Ifweweretodothis,wemightreducethethreatoflossofgoodmanagerial-levelstaff.Pleasetakeafreshlookatthematterof…Aconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated.Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories.Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents,andtrainingisthevitalstep.Pleaseconsiderthefollowingaspectswhendeciding:ConclusionItisclearthat…Itseemsobviousthat…Thefollowingconclusionsarebasedontheresultsoftheinvestigation:…Tosumup,itseemsobvious…Theabovementionedpointsaremyrecommendations.I’llsumupbysaying…Iampositivethat…Inviewoftheabove,wefind…We’llconcludebysaying…WritingSteps1.Beforewriting首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。thepurpose(e.g.topersuade,toexplain,toapologize,ortonotify?)thereader(whatdoesheorshewanttoknow?)Whatdoyouwantthereadertodo?2.Outline信息分类•时间顺序•最不重要到最重要•最重要到最不重要•空间顺序•简单到复杂比较和对比•用熟悉的观点去联系不熟悉的信息•把自己的产品同竞争对手的产品进行比较或对比•用什么顺序来陈述优势和劣势因果关系问题和解决•作决定前需要什么事实、推导和结论？•用什么样的数据或例子能找到解决问题的方法？2.Outline1)确定文章中心内容(题目中已有明确提示)2)写出每段的中心词或起始句3)斟酌全文的开篇和结尾的用词和句式,以使开头部分重点突出,吸引人;结尾部分具有说服力。3.WhileWriting1.段落•每个段落只讨论一个主题•有主题句反映主题•其余支撑句子均支持或描写主题句•用过渡词连接2.格式;语气3.句子•平行结构很有力e.g.Thebankofferssavings,checking,lending,andtrustservices.•合并句子合并前：Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave.Thenyouorganizeyourtasksaroundachievingthem.合并后：Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks.•长短句搭配，简单句和复合句并用•平均句长