国内主题公园创新发展研究

中南民族大学硕士学位论文国内主题公园创新发展研究姓名：黎宏宝申请学位级别：硕士专业：企业管理指导教师：邓辉20040520-I-80-II-AbstractThethemeparkisanimportanttypeofthemoderntravellingproductsanddevelopmenttrendofworldtouristindustryinthefuture.Inourcountry,especiallylaterstageoftheeighties,followingtheimmensesuccessofthebeautifulthemeparkofChinaofShenzhen,developmentspeedandscaleinthedomesticthemeparkareallveryconsiderable.Butdevelopmentsofar,exceptthatapprovedbythemarketbecausethethemeisdistinct,theindividualcharacter,innovatesoutstandinglyanddynamicallyinsuchasmallamountofthemeparksasShenzhenChineseOverseasTown,SungDynastyVillage,Hangzhou,etc.,itmanagetosucceedintogoonning,mostthemeparkgoesthroughtobetooopeninitialstageatransientoneafterbeingprosperous,keepgoingbypainstakingeffortnowadays.Sothistextregardinnovatingandisdevelopedinthedomesticthemeparkasproposition,studyinnovativetheoryframework,rightcompetentwayofdevelopmentitsandimplementtactics,inordertoinstructthedomesticthemeparktogooutofrealityanddevelopthepredicament,goontheroadofsustainabledevelopment.Thethesisisinreadingandsummarizingthedomesticandinternationalfoundationaboutdocumentinalargeamount,havedesignedasetofone'sownthinkingsofresearch.Thefulltextdividesintofivepartsaltogether.Firstofall,haveintroducetheselectedtitlebackgroundofthethesisandresearchmeaning,hasstudiedthecurrentsituationandcommentedsyntheticallytothethemepark,basicconcept,characteristic,classificationcorrelatedwiththethemeparkhavecarriedonconcretedefiningandbriefanalysis,haveintroducedtheframeofthistextandmaincontent.Secondly,thesisisititinnovatestobeofourcountrythemeparkinevitablechoiceofsustainabledevelopmenttoexpoundthefactfromthreerespect.Thesethreerespectsare:Innovationisaninherentdemanddevelopedcontinuouslyindomesticthemepark,innovationworldthemeparksucceedmainexperienceofdevelopment,innovationtoeffectaradicalcuredomesticthemeparkrealisticfreshviolentgoodmedicineofpredicament.ThethirdpartIhaveintroducedsixbasictheoriesfirst,namelymanageprinciple,travelsustainabledevelopmentprinciple,externaleffectprinciple,theprincipleofthesystemandcomparativeadvantagetheoryinlifecycleprinciple,brand,theyhavenotmerelyannouncedtheverycruxmanagedimproperlyatpresentinthemepark,instructthedomesticthemeparktogooutoftherealisticpredicament,structureandinnovatethetheoreticalfoundationwhich-III-developsthemodeltoo.Thennetworkanalysisinfluencesinsidefactor,relatedfactorandenvironmentalfactorofinnovativedevelopmentofthemepark.Onthebasisofthethingthattoabove-mentionedrelevantbasicprinciplesandnetworkanalysisoftheinfluencefactor,thesistodomesticthemeparkfocusissueofdevelopment,namelyhowchangeourcountrymostthemeparkmanagethegloomycurrentsituationatpresent,strengthenvitality,maketheirinnovativedevelopmentstructurethetheorymodelcontinuously,haveproposedsolvingthethinking.Themodelpointsoutintensiondeepensandexpandsthemainwaythatisdomesticinnovativedevelopmentofthemeparkwiththeoutside.Finally,thesisisitprovethroughHangzhouSungDynastyVillagegroupthemeparkinnovativerealexamplecaseofdevelopmentdomesticthemeparkthisisitdeveloptheoreticalresearchvalueandpracticeofmodelpopularizetoinnovatetocomeMeaning.KeyWords:Themepark;Intensiondeepening;Theoutsideexpanding;Innovation1______2-1-11.1206020101.48[1][2]195219557198991025003000[3]10%2/3[4][5]21-2-1.2801989AmusementPark198931231.31.3.1ThemePark[6]-3-[7][8][1]1.3.21.3.2.11.3.2.21.3.2.3-4-1.3.2.41.3.2.51.3.2.61.3.31.3.3.11.500102.15035023.1002004.201005.[9]-5-1.3.3.21.11.3.3.31.20.812000.81km20.20.81002000.40.81km20.10.21000.4km22.510000.7km212.550010000.30.7km20.511.4-6--7-22.12.12.1.1[3]-8-2.1.2[3]2.1.320002002[2][10][11]-9-2.1.420902.22.2.119521955-10-19703198018600080100301995231987212.2.22.2.2.12.2.2.2……2.2.2.3-11-2.2.2.41971102.2.2.51/32.32.3.12080808019899199119941998-12-2.12.3.2250030002.3.2.1205010730100060110142201210051101.51502.3.2.2-13-2.3.2.31983193182.3.2.42.2.3.5-14-[9]2.2.3.68000223344000-15-33.13.1.1Bulter1980Bulter6[12][13]3.1[14]3.1[14]-16-3.1.2[15]3.1-17-3.1.31987[16][17]3.1.4-18-3.1.53.1.6181920[18]-19-3.23.2.13.2.1.1[19]-20-3.2.1.21971103.2.1.33.2.23.2.2.1-21-3.2.2.2,3.2.33.2.3.11.80km1200240km320075240km17.2139.105.2061.5161.51[7]-22-2.3.4.-23-3.2.3.21.WaltDisney2.3—3.-24-3.33.23.2-25-22[7]-26-44.14.1.1[19]4.1.1.11.2003002.213.21-27-4.5.6.1334.1.1.2[19]4.1.1.3-28-[20]4.1.24.1.2.11.2.[17]3.-29-4.1.2.219891998[21]4.1-30-70[22]4.1.2.31998D20024.1.2.4(-31-)4.1.34.1.3.11.2.-32-4.1.3.21/121/164.1.3.3,,,,,,,,(USP),,,;,,;,(),,,,,,,,,INTERNET-33-4.24.2.14.2.1.14.1/19893313001991201.125019944862501998.10173.52002002.5184.5220-34-134.2.1.2[25]200619836.530%5%4.2km2/195580136019711096230019832.116.5177019924471250200512632.320151000-35-4.2.2,4.2.2.120067730%40%50%4.2.2.21.1-36-22.3.--·20011020-37-4.2.2.31.[23]2.-38-55.1199419992006IAAPAWLO5.25.2.1-39-5.2.25.2.2.15.2.2.22.6199419951.25.2.2.35.2.2.41996518610040003-40-5.2.2.51996500020044“”2004“”2004110106.3650%20035.2.35.35.3.1-41-400010·91810105.3.28040810050000905.3.35.4-42-199651.660003199943.770199992000420009200162001930002001920011136……5.5GDP5.6-43-2003