关于移动支付再使用意愿的影响因素的研究

911200911ScienceTechnologyandIndustryVol19,No111Nov.,2009(宿迁学院经济贸易系,江苏宿迁223800):(TAM),,,SPSS1210,LISREL8154,:;;;:F27213:A:1671-1807(2009)11-0105-04:2009-09-13:(1983)),,,,,,,,3G,20093,617,1000,[1],10%,[2],1111TAM,,(Perceiveduse2fulness)(Perceivedeaseofuse)[3],,112,,,[4]Rog2ersShoemakerTornatzky&Klein75113TriceandTreac,,[5],[6],(1):H1-1:,H1-2:,H1-3:,H2-1:,H2-2:,H3-1:,H3-2:,105图1研究模型H4-1:,H4-2:,H5-1:,H5-2:,H6-1:,H6-2:,2211,,,,35,1-5,,400441,355,209(5218%),287(7216%)21221211SPSS1210,Cronbach'sACronbach'sA017,,,(1)1Cronbach'sA50191201782,01764,01728,01716,01699,0165920184101757,01698,0163340182101785,01743,01670,0156230181001735,01719,0161530184801734,01647,0160730176501886,01818,0176430182301683,01550,01528:1,1221212LISREL8154,(),:x2(326)=785141x2/df=21401P0101,CFI=0198019IFI=0198019RFI=0197019NFI=0197019NNFI=0198019StandardizedRMR=010420108RMSEA=010600108,1069112图2移动支付再使用意愿结构方程模型3,:,TAM,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,(),,,,,TAM,,,,,,[7][1]1200931(2009-04-25).[2],1[J].,2009(2):58-64.[3]DAVISFD1PerceivedUsefulness,PerceivedEaseofUse,andUserAcceptanceofInformationTechnology[J].MISQuarterly,1989,13(3):319-339.[4]ROGERSEM,SHOEMAKERFE1CommunicationofInno2vations:ACross-CulturalApproach[M].NewYork:FreePress,1971.[5]TRICE,TREACY1UtilizationasADependentVariableinMISResearch[J].DataBase,1988,19(Fall/Winter):33-411[6]THOMPSONR1ExtendingtheTechnologyAcceptanceMod2elwithMotivationandSocialFactors[M].AssociationforIn2107formationSystem-AmericanAnnualConferenceBaltimore,Maryland,1998.[7],1[J].,2008(7);63-65.AStudyonFactorsoftheInfluenceofIntentiontoReuseMobilePaymentServicesLIUBin2bin(SchoolofBusinessAdministration,SuqianCollege,SuqianJiangsu223800,China)Abstract:Asmoreandmoreinstitutions,mobilecommunicationcompaniesarefindingwaystoutilizepaymenttechnologytolaunchMobilePay2mentServices1BasedonDavis'stechnologyacceptancemodel(TAM)aresearchmodelfortheinvestigatedtechnologyacceptancewasdevelopedandempiricallyexamined1Beforetestingtheproposedhypotheses,wepeformedfactoranalysisandreliabilitytestusingSPSS12101Then,testingtheproposedmodelusingthestructuralequationmodelingusingLisrel81541Keywords:mobilepaymentservice;TAM;theoryofinnovation;theoryofindividualcharacteristics(64)[9],,,1[J].,2008(2):54-57.[10],,1[J].,2006(4):50-54.[11]1[J].,2007(2):13-14.AnalysisontheStatus,ProblemsandCountermeasuresofAgriculturalScienceandTechnologyInputinFujianProvinceCHENXiu2lan,WEIYuan2zhu,XUXue2rong(CollegeofEconomicsandManagement,FujianAgricultureandForestryUniversity,Fuzhou350002,China)Abstract:ThepaperanalyzesthecurrentstatusofagriculturalscienceandtechnologyinputinFujianProvince,andpointsouttheexistingprob2lems,suchasthelowerinputintensity,theinsufficientsupportivepolicy,etc1Onthisbasis,thepaperputsforwardsseveralcountermeasures,in2cludingestablishingandimprovinggovernment'ssupportivepolicytopromoteagriculturalscienceandtechnologyinput,buildingalong2termandstablesecuritymechanismofscienceandtechnologysupport,andsettingupanmechanismwhichfollowtheprincipleofclassifiedmanagementtoraiseresearchandpopularizationfunds,etc.Keywords:agriculturalscienceandtechnologyinput;agriculturalscienceandtechnologyinputintensity;investmentpolicy(91)ResearchonbetweenEconomicGrowthandProducerServicesinUnderdevelopedRegionsZHOUQi2jiang,XUDeng2yao(InstituteofRegionalEconomy,ChinaWestNormalUniversity,NanchongSichuan637002,China)Abstract:ThispapertakesunderdevelopedNanchongcityforexample,theusesofVARmodelanalysedtherelationshipbetweenproducerserv2icesandeconomicgrowthandmanufacturingsincethereformandopeningup1Theempiricalanalysisresulthadindicatedproducerservicesiscloselyrelatedtoeconomicgrowth,buttheinteractionbetweenproducerservicesandthemanufacturingisnotobvious,finallythearticlegivesadviceonhowtopromotetherapidgrowthofundevelopmentregionsproducerservices.Keywords:producerservices;economicgrowth;VARmodel108911