3SEE经理修炼第38期（PDF37页）

MANAGERDISCIPLINE200538ManagerDisciplineCONTENTS0407101948,13??1620?()242632352005383seeManagerDiscipline420%11050WHRAAWHRAAWW3seeManagerDiscipline5+10610203seeManagerDiscipline6200533seeManagerDiscipline72119992002700060%3seeManagerDiscipline835%3.5%40%DualladdersDualCareerLadders2050703360%9061%hh19791982managerialladdertechnicalladderhHhH113seeManagerDiscipline9ReviewcommitteecareerorientationEdgarScheincareeranchor681234200483seeManagerDiscipline10194815610TalentResource()HumanResource()email---36036036018RichardLi3seeManagerDiscipline11OrchardProgram1821---18200473seeManagerDiscipline12200420132003200450200553seeManagerDiscipline13KmartMontgomeryWard??VincentL.Barker??3seeManagerDiscipline14?IBMIBMIBMIBMIBMIBMIBMIBMIBM3seeManagerDiscipline15IBMIBMIBMIBMIBM(cognitivebias3seeManagerDiscipline163seeManagerDiscipline17EMBA20052253seeManagerDiscipline183seeManagerDiscipline19200563seeManagerDiscipline20XelibriIBMPC?()IBMIBMIBM2080IBMDOSIBM-PCIBM286386IBMIBMIBM286386286IBMIBMPC386IBM20IBMITIBM386486386486(1996)2004220?200393seeManagerDiscipline2120902090(19941995)VCDDVD()VCDDVD(VCD)?(BowerChristensen1995)1958IBMHaloid-914??IBM2080198410(BowerChristensen1995)(BowerChristensen1995)(2002)3seeManagerDiscipline22(2002)199910009200013?IBM?IBMDECPHOTOCD(BowerChristensen1995)2.5G3G?20603seeManagerDiscipline23()R&DS2060IBMIBM430IBM2070486586DOSWindows3G(Celanese)R&D7500R&D0.330.08R&D4S2S1S3seeManagerDiscipline2451168R&D1225(R&D)5?200561970198019801990;ISO1990199021CEOVijayGovindarajan3seeManagerDiscipline25eBayJetblueABACEOBAABACEOBBBAABABAACEOBCEOBCEOBBCEOBBBCEOGE2005110eBay3seeManagerDiscipline26ABKPI()KPIKPIKPIKPIKPI3seeManagerDiscipline273seeManagerDiscipline281000POP3seeManagerDiscipline29()(1)(2)?1988101+2?171988?()903seeManagerDiscipline30KAKA?12()!XO3seeManagerDiscipline31?198710BODYSHOP20058373seeManagerDiscipline32SK-SK-Si-make3seeManagerDiscipline33IBMMadeinTaiwan1.12IntelPentiumIntelPentiumIntelPentiumIntelPentium43IntelCentrino2.NikeNokiaBMWLVL'OrealChanelGucciPradaJohnnieWalkerToyotaHondaSonyPanasonicCanon3.7-ELEVEN7-ELEVEN7-ELEVEN3seeManagerDiscipline344.1015.RalphLaurenDonnaKaranCalvinKlein2000130AHelloKitty6.S7.8.J.D.Power3seeManagerDiscipline35PDA2005240(BrandsCustomerProfile)?CEO(EijiKoike)(Cerebos)CEO1997(massmarketing)1990(Suntory)199720(HealthypartnerforLife(Coca-Cola?2003/20042003/20042.8398%101014%147036%N/A3seeManagerDiscipline36360360(Vision)(CRM)360360880!(Diversity2030(Bain&Company)1997200020001.51,4505,5704,6104,4705,16001,0002,0003,0004,0005,0006,000199920002001200220033seeManagerDiscipline3720041.4402005372CEOCEOQA(SingaporeAirlines)checkin(healthysupplements)(Spiraltheory)CEO80(Unilever)(P&G)Q?A(Mitsubishi)(Samsung)BenQ()3seeManagerDiscipline38Q?CEO?A!CEOElegant()CEO(self-achievement)CEOQCEO?A!!()(work-lifebalanceprograme)!200412!!